Sharing details of the initiative on LinkedIn, Shwetal Basu, Sr. Vice President – Brand and Marketing at Polycab India, highlighted how festivals are not just occasions...
The campaign is executed by Platinum Outdoor
Released around Friendship Day, the campaign takes a direct jab at leading audio brand boAt, using clever wordplay to position Probuds as the smarter, more reliable...
Painting the city with a splash of comfort and joy, Nescafe's striking new OOH presence celebrates Mumbai's monsoon in every drop.
The jury panel judged the entries for Group B which contains Media Plan of the Year category
The creative blends Hindi and Marathi to resonate with local audiences, combining the universal theme of maternal care with regional flavor.
The promenade experiences significant foot traffic, providing valuable visibility for participating brands.
The campaign is executed by Greenline Glo, the specialist OOH division of Lodestar Universal McCann
This campaign was executed by GroupM OOH Solutions
Cityflo offers home to office bus rides in Mumbai and Hyderabad across 40 routes
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development