Mother Dairy launches localized OOH campaign in Mumbai

Mother Dairy has rolled out a new OOH campaign across Mumbai, featuring the tagline “Maa jaisa khayal, Aai jaisi Mumbaai.” The creative blends Hindi and Marathi to resonate with local audiences, combining the universal theme of maternal care with regional flavor.

The billboards showcase a vibrant display of Mother Dairy products milk, curd, lassi, and more with the brand logo prominently featured. Strategically placed on pedestrian bridges and high-traffic areas, especially under metro lines, the campaign ensures strong visibility for both pedestrians and commuters.

This localized creative approach reinforces Mother Dairy’s connection with Mumbai’s diverse population while highlighting its trusted product range.