The creative blends Hindi and Marathi to resonate with local audiences, combining the universal theme of maternal care with regional flavor.
The campaign is executed by ideacafe.agency
OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign
The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.
MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.