Inside Nexus Malls with Nishank Joshi: A glimpse into the future of Mall Media

Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, is spearheading a transformative shift in India’s retail advertising landscape. His vision is to establish Nexus as the nation’s largest integrated retail advertising network, moving beyond traditional static displays to create immersive, multi-sensory brand experiences. He highlights how digital installations like ‘Curv’ in Chennai, ‘Prismox’ in Hyderabad, and the iconic pillar-less atrium signage at Seawoods are making advertising a captivating spectacle, enabling layered storytelling, contextual ads, and interactive features like QR codes and experiential activations. 

Beyond big screens, Nexus offers diverse branding opportunities, from food courts to parking spaces, constantly innovating to connect brands with their captive audience. With over 13 crore footfalls annually, Nishank emphasizes that Nexus Malls provide a prime, air-conditioned environment for contextual and multi-sensory advertising, driving purchase intent. Furthermore, their Nexus One app provides crucial audience analytics and region-specific advertising, aiming to become the single window for brands seeking a connected national media network across their growing portfolio of malls. 

Watch the full video to dive deeper into Nishank’s vision for the future of retail advertising!