CASHurDRIVE Marketing Ltd. signs exclusive agreement for bus advertising rights across Punjab

In a move aimed at strengthening its transit media dominance, CASHurDRIVE Marketing Ltd. has entered into an exclusive partnership with the Punjab State Bus Stand Management Company (Punbus) to acquire advertising rights on over 1,200 government-operated buses throughout the state of Punjab. 

Under the agreement, CASHurDRIVE will execute and manage full-body advertising on a wide range of Punbus-operated vehicles, including: 

• Mini Buses
• Midi Buses
• Standard Punjab Roadways Buses

The advertising formats will cover: 

• Driver Side Panel Branding
• Conductor Side Panel Branding
• Rear Side (Back Panel) Branding

These buses, which traverse both urban centers and rural heartlands, will function as dynamic mobile billboards, giving brands unparalleled visibility across Punjab’s roadways. With this expansive reach, advertisers will be able to connect with lakhs of daily commuters and long-distance travelers.  

Raghu Khanna, Managing Director of CASHurDRIVE, commented on the collaboration: 

“This partnership with Punbus marks an exciting milestone for us. With over 1,200 state-run buses now part of our advertising network, we’re enabling brands to achieve widespread visibility across Punjab. Transit advertising has proven to be one of the most impactful mediums for regional reach, and we’re proud to bring our creative and tech-enabled solutions to this platform.” 

CASHurDRIVE aims to utilize this extensive inventory to power campaigns across diverse sectors including FMCG, telecom, healthcare, BFSI, and e-commerce. The initiative promises to offer both national and regional brands a powerful medium to engage with a broad and diverse audience. 

With this strategic tie-up, CASHurDRIVE further solidifies its standing as India’s leading on-wheel advertising company, trusted by iconic brands such as PepsiCo, Coca-Cola, Lays, Lakme, Emami, and many more.