OAC

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Published

May 4, 2023

M4G Bureau

CASHurDRIVE, a pioneering transit media advertising firm that has achieved high standards of excellence in cab, bus, auto advertising and full wrap branding, as well as in traditional media advertising, digital marketing, and brand alliances and partnerships, has taken up the Associate Sponsorship of the upcoming Outdoor Advertising Convention that will be held at the state-of-the-art Manekshaw Centre, Delhi on July 28-29 this year.

“Down the years, the Outdoor Advertising Convention has served as the flagship industry event for Indian OOH, bringing together all key business stakeholders on a common platform to deliberate upon and identify areas of mutual interest. In more ways than one, the OAC provides a perspective on the future of OOH business with accent on technology, creativity and brand engagement that are vitally important for Indian OOH. These factors are fundamental to our organisation becoming an integral partner to OAC 2023,” said Raghu Khanna, CEO, CASHurDRIVE.

The OAC 2023 knowledge sessions will be directing particular focus on:

Doubling OOH revenues
Growing the DOOH/pDOOH pie
Enhancing the creative quotient
Smart city projects/urban development & OOH
Technology adoption for OOH Competitiveness
Retail DOOH opportunity
Green solutions including EV charger media networks
Ad verification & media monitoring tools.

The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.

Like previous editions, OAC 2023 will have the Quintessential OOH Quiz contest and contests for the best questions asked during the individual knowledge sessions.