Medimix shines on cab advertising in Mumbai, Pune and Delhi

CASHurDRIVE successfully executed a nationwide campaign for Medimix, a leading Cholayil brand, running from June to August. Known for turning everyday spaces into high-impact advertising platforms, CASHurDRIVE employed a masterful blend of transit and digital out-of-home (DOOH) media to amplify Medimix’s presence across India’s major cities, including Mumbai, Pune, and Delhi. 

Medimix, renowned for its Ayurvedic skincare products trusted for their natural benefits, partnered with CASHurDRIVE to elevate its brand message. In Mumbai, 1,000 cabs became moving billboards, vividly showcasing Medimix’s distinctive imagery and educating the public about the brand’s natural skincare solutions. Pune and Delhi followed with 500 and 700 cabs, respectively, creating a city-wide tapestry of Medimix’s message

Medimix was also featured on 25 strategically placed digital screens in Delhi and 3 in Surat. These high-traffic locations ensured that Medimix’s message reached audiences in the heart of the action, further driving brand awareness. The campaign highlighted Medimix’s dedication to natural beauty. 

Anupam Katheriya, Chief Executive Officer, Cholayil, said “Medimix, known for its SKINFIT benefits through the proprietary 18 Herbs formula, is designed to protect skin from everyday challenges like dust, pollution, and germs. By leveraging out-of-home media, we effectively communicated these benefits to consumers on the move. I am delighted by the planning and execution done by our partners, CASHurDRIVE, which has given us good results”