Cityflo Partners with Signpost India to transform transit Advertising on its buses

Cityflo, India’s premier app-based bus service for working professionals, has announced an exclusive partnership with Signpost India, a rapidly growing media-tech company recognized among BSE’s top 1,000 performing companies in 2024. This strategic alliance is set to unlock a powerful new channel for brands to connect with an aspirational and time-conscious audience: India’s commuting professionals.

Under this partnership, Signpost India will exclusively manage advertising across Cityflo’s expanding fleet, currently operating in Mumbai, Hyderabad, Delhi NCR, and select emerging metros. With high-visibility formats including full bus wraps and curated in-bus displays, this platform offers an unparalleled opportunity for brands to engage with India’s corporate audience during their most focused moments – their daily commute.

“With Signpost, we’ve found a partner who shares our vision of enhancing the commute experience with thoughtful, well-placed messaging,” said Jerin Venad, Co-founder & CEO, Cityflo. “Our riders are aspirational, digitally connected, and brand-aware. This partnership helps us create genuine value for both them and the brands they trust by bringing to life contextual, impactful campaigns.”

Cityflo’s fixed routes and predictable schedules provide brands with consistent, repeat exposure during prime traffic hours. This includes premium office hubs, key business corridors, and high-net-worth individual (HNI) residential catchments. It’s one of the few transit platforms where reach meets relevance, and visibility meets intent, allowing brands to truly connect with a valuable demographic.

“This isn’t just advertising — it’s storytelling on the move, with technology assisting to grow campaign ROI,” said Royston D’Almeida, Vice President – Enterprise, Signpost India. “Cityflo’s audience is India’s emerging power class — professionals who prioritize quality and convenience. We’re excited to bring this opportunity to market at scale and help brands build lasting resonance through contextual, clutter-free placements.”

Leading brands like Flipkart, Parle Agro, Mirae Asset, and SBI have already launched successful campaigns across Cityflo’s Mumbai, Hyderabad, and Delhi fleets. With new premier routes in the pipeline, this partnership is poised to become a game-changer in how brands connect with India’s working population – seamlessly, stylishly, and at scale.