Koddi and DEEL Media join hands to streamline DOOH buying across screens

Koddi, the leading retail and commerce media technology for enterprises, today announced a partnership with DEEL Media, a leader in the on-premise display deployment. Through this engagement, retailers can now monetize in-store digital screen inventory and serve ads in real-time within the in-store environment, through Koddi Ads and DEEL TV Screens. 

“Partnering with DEEL allows Koddi to bring DOOH display placement to physical stores, bridging the gap between online and offline,” said Nicholas Ward, Co-founder and President of Koddi. “As retail media continues to evolve, brands need a way to seamlessly integrate their online and offline marketing efforts, creating a unified and impactful consumer journey. By extending our reach in-store with DEEL, retailers can strategically deploy cutting-edge screen technology across their entire portfolio of locations – enhancing the overall consumer experience, driving engagement at the point of sale and ultimately boosting brand visibility and sales.” 

By unifying the advertising activation experience, retailers can provide their advertisers with a more seamless and efficient way to reach consumers across multiple touchpoints in the shopping journey. This integrated approach is designed to optimize advertising spend, improve campaign performance and ultimately drive increased sales and customer engagement for both the retailer and their advertising partners. The combined capabilities of Koddi and DEEL Media simplify the complexities of omnichannel advertising, offering a single point of access and management for campaigns that bridge the digital and physical retail environments.  

“Koddi’s integration with DEEL Media enables retailers to rapidly launch and scale their digital in-store footprint,” said Bill Clapes, President at DEEL Media. “Our end-to-end digital signage solutions and hardware enable advertising on our screen technology. With this partnership, Koddi fills ad slots via real-time API calling, with full ad bidding capabilities and sophisticated targeting controls for location, screen, time and more.” 

This announcement builds on Koddi’s recent partnership with In-Store Marketplace (ISM) to expand its capabilities in store. The company is ramping up its partnerships and expanding its offerings to help retailers run smarter, more cohesive campaigns across every part of the shopper journey.