OAC

Promoflex takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

The top signage & display solutions company has been an integral partner to OAC for several years

Published

April 27, 2023

<b>Karan Kapoor, Project Director<br>Pioneer Aluminium (P)<br>(Promoflex Display Systems)</b> Promoflex, one of India’s foremost signage and display solutions firms, has taken up the Associate Sponsorship of the upcoming Outdoor Advertising Convention (OAC) 2023 that will be organised at the state-of-the-art Manekshaw Centre, Delhi on July 28-29. In the OOH space, the company has created attractive, innovative digital signage systems at airport terminals like T-3 at Indira Gandhi International Airport, Delhi and T-2 of Mumbai International Airport, malls like DLF Mall of India, as well as at numerous retail outlets, and bus shelters.

Promoflex offers a broad range of innovative display products including energy efficient LED displays and bespoke signage solutions, complemented by high quality graphic design, product design and project management services.

Promoflex has partnered OAC across nine editions and will play an instrumental part in this year’s convention too. Sharing his perspective on Promoflex’s brand association with OAC, Karan Kapoor, Project Director, Pioneer Aluminium (P) (Promoflex Display Systems), told Media4Growth, “The annual Outdoor Advertising Convention brings together all key stakeholders on a single platform to explore and establish synergistic partnerships for tapping new growth opportunities. Today, as the Indian OOH landscape transforms in the wake of a digital transformation and a strong accent on attractive display solutions, we see in our brand association with OAC the compelling opportunity to catalyse partnership building in the OOH ecosystem”.

Logo unit

The OAC 2023 knowledge sessions will be directing particular focus on:

Doubling OOH revenues
Growing the DOOH/pDOOH pie
Enhancing the creative quotient
Smart city projects/urban development & OOH
Technology adoption for OOH competitiveness
Retail DOOH opportunity
Green solutions including EV charger media networks
Ad verification & media monitoring tools.

The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.

Like previous editions, OAC 2023 will have the Quintessential OOH Quiz contest, and contests for the best questions asked during the individual knowledge sessions.