Nykaa’s Pink Friday Sale campaign sparkles in Delhi and Mumbai

Nykaa’s Pink Friday Sale came alive across Delhi and Mumbai with a standout out-of-home (OOH) campaign, showcasing the brand’s vibrant energy and commitment to engaging its audience. Executed masterfully by GroupM OOH Solutions, the campaign transformed bustling cityscapes and public transit spaces into a canvas that celebrated one of India’s biggest beauty sale events. 

The campaign’s creative execution was a seamless extension of Nykaa’s brand ethos, using striking visuals and bold messaging to capture attention and spark curiosity. Vibrant pinks and compelling imagery of the campaign’s ambassador dominated the billboards and metro interiors, exuding a sense of luxury and excitement synonymous with Nykaa’s identity. The focus was clear: communicate the unmissable Pink Friday Sale deals—up to 60% off with additional benefits—and entice the audience to explore Nykaa’s offerings. 

Strategic placement was at the heart of this campaign. GroupM OOH Solutions selected high-impact locations such as busy intersections, metro stations, and interior spaces to ensure maximum visibility among urban shoppers. Metro interiors, in particular, created a highly engaging experience for commuters, turning everyday travel into an opportunity to connect with the brand. Meanwhile, massive billboards positioned in high-traffic zones not only ensured Nykaa’s message reached thousands but also left a lasting impression. 

This campaign wasn’t just about visibility; it was a reflection of Nykaa’s ability to connect deeply with its audience. By promoting the Pink Friday Sale with a vibrant and relatable visual narrative, the campaign drove awareness, excitement, and a sense of urgency among shoppers. The OOH execution played a pivotal role in amplifying the brand’s digital presence, with the offline buzz naturally translating into online traffic and engagement