‘I Want To Talk’ movie’s OOH campaign with iconic blabberhead installation in Mumbai

‘I Want to Talk’, the latest campaign by Rising Sun Films, Kino Works and Khushi Advertising Ideas Pvt. Ltd., has captured the attention of commuters across Mumbai with an innovative outdoor activation for their film ‘I WANT TO TALK’ which released on November. 22nd.

Similar to its campaign, the film is running successfully in theatres. Launched on November 6th, the one of its kind Blabberhead innovation at Juhu has created a buzz over the past 18 days. It has seamlessly woven itself into commuters’ daily lives through its quirky ‘Lifegyan’ messages that changes every day on a dynamic LED display.

The campaign’s centrepiece—a massive 30-foot tall Blabberhead—has become a visual and emotional landmark. Each day, the LED screen displays a fresh Lifegyan quote, connecting with audiences on their way to work and encouraging them to pause and reflect. This approach elevates the hoarding into a sustained engagement tool, offering inspiration as part of the routine of passers-by. Much like the film, which encourages viewers to treasure life’s fleeting moments, the campaign resonates with its audience by bringing a thoughtful and personal touch to outdoor advertising.

Commenting on this, Producer Ronnie Lahiri said “We have always believed in creating campaigns that are meaningful and impactful. The Blabberhead at Juhu was not just about capturing attention but becoming a part of people’s day-to-day lives. Partnering with Khushi for this execution has been incredibly rewarding, and the response—15 lakh footfalls in just 18 days—has exceeded all our expectations.”

With over 20 years of expertise in OOH advertising, Khushi Advertising has consistently delivered campaigns that go beyond traditional hoardings.

Pallavi Chaturvedi, Assistant General Manager – Movie Marketing at Khushi Advertising Ideas Pvt Ltd, stated, “This campaign perfectly reflects our philosophy of combining creativity with meaningful engagement. The Blabberhead innovation was designed to go beyond visual impact, creating a connection with people by offering a fresh perspective every day. Seeing it resonate so strongly with Mumbai’s audience has been immensely fulfilling.”

Running until November 24th, the campaign has turned heads and sparked conversations, becoming a part of Mumbai’s vibrant cultural landscape. It has elevated outdoor advertising into an experience that speaks to audiences in an authentic and impactful way.