Signpost India bags 9-Year contract for Bengaluru Metro

Signpost India Limited, a leader in digital out-of-home and urban infrastructure media, announced a new 9-year exclusive contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. This long-term partnership covers over 100000+ sq. ft. of premium media space and holds a revenue potential of up to ₹700 crore. 

This partnership advances Signpost India’s “Signs of Tomorrow” vision by transforming transit media from static displays into dynamic, data-driven platforms for city storytelling and brand engagement. Leveraging nearly two decades of expertise of carefully curated blend of premium static and cutting-edge digital media and guided by the belief that “Less is More,” Signpost India is committed to respecting public spaces and ensuring media interventions are purposeful, premium, and non-intrusive to the commuter’s journey. The company’s approach places equal emphasis on urban aesthetics and brand visibility, creating value for both citizens and advertisers. 

This new collaboration further strengthens Signpost India’s established track record of implementing impactful transit media solutions across key Indian cities, including Mumbai, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad. 

Signpost India’s expansion into the Bengaluru Metro network marks a milestone in establishing Signpost India’s dominance in Bengaluru’s transit media landscape, adding to its stronghold across bus and Bus Queue Shelter (BQS) networks. It is strategically timed, as metro advertising is gaining significant traction. A recent report highlighted that metro advertising provides a high-recall and impactful medium, as commuters are in a captive environment with a clear mindset for information consumption. With the metro’s monthly ridership in Bengaluru reaching a record of 3.0 Cr (monthly). This network offers a unique opportunity for brands to connect with a diverse and engaged audience of professionals, students, and urban shoppers in India’s fastest-growing metropolitan market. 

Shripad Ashtekar, Managing Director, Signpost India, said, “This is more than a media win— it’s a canvas for city storytelling and a step forward in India’s digital evolution. Bengaluru, the Silicon Valley of India, deserves innovation at every touchpoint. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of daily commuters. Our vision is to use this platform not just for advertising, but to celebrate Bengaluru’s culture and visual identity through meaningful beautification.” 

The addition of the Bengaluru Metro, underscores Signpost India leadership in the transit media space, providing a powerful combination of DOOH assets, real-time data analytics, and hyperlocal content that enables smart city engagement.