Tourism Australia launches OOH campaign in Delhi NCR and Mumbai

Tourism Australia has launched a visually stunning and inviting Out-of-Home (OOH) campaign across Delhi NCR and Mumbai, partnering with Greenline Glo, the specialist OOH division of Lodestar Universal McCann. For three weeks, displays featuring the tagline “The view’s even better down under. Come and say G’day” are set to inspire potential travelers in these key Indian markets.

The campaign is making a bold statement with strategically chosen media. High-definition digital screens are bringing the beauty of Australia to life in bustling locations, accompanied by the warm invitation to “Come and say G’day”. Massive billboards, prominently displaying “The view’s even better down under,” are commanding attention along major thoroughfares. Adding to the visual spectacle, prominent mall facades in upscale shopping destinations are showcasing stunning imagery of the land Down Under, reinforcing the call to “Come and say G’day”.

The campaign’s reach is precisely targeted to engage with those most likely to plan an Australian getaway. Airports, the gateway to international travel, are a primary focus, welcoming travelers with the iconic “G’day”. Premium malls, frequented by discerning consumers, are key touchpoints, showcasing the incredible views that await. Upscale residential and corporate hubs are being strategically targeted to connect with affluent audiences in their daily environments, extending the invitation to experience Australia firsthand. High-traffic arterial roads ensure widespread visibility, painting the cityscapes with the allure of Australia and its welcoming spirit.

Greenline Glo is responsible for the planning and implementation of the campaign over its three-week duration. This OOH strategy reflects Tourism Australia’s objective to maintain visibility and connect with potential visitors in these important urban centers through impactful outdoor advertising.