KRBL’s India Gate Basmati Rice unveils vibrant new OOH campaign across India

KRBL Ltd., India’s leading basmati rice brand, has launched a widespread and visually striking Out-of-Home (OOH) advertising campaign to showcase the new packaging and reinforce the premium quality of India Gate Basmati Rice. The campaign, which commenced on March 27th and is now in full swing, is making a significant impact across major cities and high-traffic areas throughout India. 

The campaign is strategically deployed across a vast geographical footprint, “painting the town” with the brand’s fresh and bold new look. Key markets covered in this extensive OOH initiative include Maharashtra, Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, and Madhya Pradesh, among other regions. This widespread presence ensures maximum visibility and reinforces India Gate Basmati Rice’s position as a household name across the country. 

The OOH campaign utilizes a variety of impactful formats to capture consumer attention in bustling cityscapes and high-traffic hotspots. While specific media formats are not detailed in the provided information, the visual shared indicates the use of large-format billboards featuring the brand ambassador and the newly designed packaging for popular variants such as India Gate Super, Feast Rozzana, and Dubar. The prominent display emphasizes the “Only Top Class, No Khulla Class” messaging, reiterating the brand’s commitment to superior quality and packaged integrity. 

KRBL’s investment in this large-scale OOH campaign highlights its strategic focus on brand building and consumer engagement. By amplifying its presence in high-visibility locations, the company aims to create strong brand recall and connect with consumers at key moments in their daily lives. The campaign’s timing and extensive reach suggest a concerted effort to further solidify India Gate Basmati Rice’s market leadership and resonate with a broad consumer base across diverse regions.