The pole kiosk media lends itself to advertising by a whole gamut of national and local brands
The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by...
While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses...
The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ...
The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD,...
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...