Media Planning & Buying

UP Talks OOH: Jagran – Outdoor Matters

The outdoor advertising medium has always been used extensively in communicating Jagran’s brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM – Brand Development, Jagran Group shares his views on the brand’s overall experience of the OOH market in Uttar Pradesh and the way forward.

Published

November 13, 2013

VJ Media Bureau

A vital medium to reach its target audience, Jagran Group has effectively used the OOH medium in Uttar Pradesh. Giving more insight into the advantages and the challenges faced in the OOH market in UP, Vinod Shrivastava, GM – Brand Development, Jagran Group will present the topic’Outdoor Matters’ at the UP Talks OOH event organized by VJ Media Works and to be held on November 15th in Lucknow.

Associated with the JPL Group since 2004, Vinod Shrivastava presently holds the position of General Manager – Strategy Planning & Brand Development, Jagran Group, Delhi. He is the strategic planner with expertise in media buying, brand development projects, marketing research and overall corporate brand management. Vinod is also responsible for the process of engagement with key advertising / business counter parts. Additionally, he is well versed with the OOH market in the country, primarily dealing in selecting the premium locations of hoarding /cantilevers in the major cities.

Previously, Vinod Shrivastava was working with Mindshare – Group M as Manager – Media Buying and Implementation and with Dainik Bhaskar Group of Publication as an Assistant Manager – Media Research (MIS).