2nd edition of DDX Asia to be held in Mumbai on Feb 20-21, 2025

DDX Asia, the one-stop expo of digital display and experience solutions for retail and OOH industries, is all set for its second edition, to be held on February 20 & 21, 2025, in Hall no 5, Nesco Exhibition Centre, Goregaon, Mumbai.

Launched by VJ Media Works at the Nehru Centre in Mumbai on December 8, 2023, DDX Asia was conceived as a platform to showcase cutting-edge solutions catering to the retail and OOH spaces. Encouraged by the positive response to its first edition, DDX Asia 2025 promises to be even bigger with a range of offerings encompassing display technologies (LED screens/Digital Signage), front-end in-store experiential solutions, DOOH solutions, audience measurement/data tools, AR/VR tools, among others. The platform will also facilitate new business collaborations by bringing together buyers and sellers in the eco-system.

DDX Asia essentially stems from the primary need today among brand marketers, retailers, store designers, media owners and specialist agencies for solutions that can help them gain the most important currency – attention.  According to a research report by Future Market Insights, the adtech market is projected to expand at 13.7% from 2023 to 2033 and advertisers are increasingly focused on delivering personalised and engaging experiences to their consumers. The need thus is for solutions that can excite and immerse customers, while driving insightful data in the process.

Speaking on the relevance of a platform like DDX Asia today, Vasant Jante, Managing Director – VJ Media Works says, “Today everyone in this eco-system is constantly on the look out for technologies that can help them win the attention battle and create an experiential edge. There are also many solution providers out there seeking new clientele and demonstrate the efficacy of new technologies. DDX Asia will connect these segments and help participants explore dynamic possibilities in the areas of brand display and customer experience.”

DDX Asia 2025 will also have workshops conducted by industry professionals sharing their hands-on experience, offering business-centric insights and providing the audience with a holistic understanding of how digital display and experiential technologies can drive ROI.