Contracts & Investments
Sigma Trade Wings installs DOOH at airports
This is the company’s first venture into DOOH media
Lucknow based media owning company Sigma Trade Wings, which is already handling long term exclusive tenders for five airports located in tier I & II cities, has installed digital display media at various airports. The list of airports includes Agra, Kanpur, Gwalior, Pantnagar and the Chaudhary Charan Singh International Airport (CCSIA) at Lucknow.
The Lucknow airport being a major one will be equipped with 20 digital media of 4 feet x 7 feet digital pods. In the other airports, four screens are being installed at each, of size 6 feet x 4 feet. The company is installing screens at high dwell areas such as check-in location, waiting, arrival area, etc.
While Tier I & II airports are yet to pick up digital sales pace, the firm is quite hopeful of gaining enough takers for the media.
The daily footfalls of the Lucknow Airport is a minimum of 50,000, which includes a high profile audience. The airport also has more than 125 flights operating every day, which means at an average a flight departs or arrives every 20 minutes. It thus holds good potential.
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