The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton Hotel, will bring together key stakeholders...
Both visually and metaphorically, the campaign demonstrated how the brand adapts to nature, rather than forcing nature to adapt to it.
Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges, gaps and brief that a large scale media agency faces when it comes to executing...
This campaign is executed by MOMS outdoor
The campaign targeted over 90 Tier-2 and Tier-3 cities
Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar...
Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives...
Specialist agency heads take stock of how pDOOH is shaping up in India
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the...
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his...
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
The sculptures created by Arthat Studio has the outdoor installations of Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit...
