DDX Asia
Executing a multi location DOOH campaign: Challenges, metrics and way forward
Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges, gaps and brief that a large scale media agency faces when it comes to executing a DOOH campaign
In the fourth interview for the Insights@DDX Asia video series, we bring you one of the leading media agencies perspectives. Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges media agencies face while executing a DOOH campaign, the gaps that media agencies have with media owners, and how a media agencies choose the location while executing the campaign
This video offers an insightful glimpse into a media agency’s perspective and challenges when executing a DOOH campaign and how events like DDX Asia aim to address these issues.
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Insights‘Audience measurement will never be effective without asset measurement’
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Creative Concepts
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