Stanley Black & Decker’s brand, DEWALT launches innovative OOH campaign

MOMS outdoor executed a high-impact OOH campaign for Stanley Black & Decker’s brand, DEWALT. 

The campaign was strategically deployed across Delhi, Pune, and Chennai, securing prime visibility across high-footfall markets, high traffic areas and prominent industrial zones, not only to maximize reach and reinforce brand recall, but also to establish a strong brand presence in proximity to major manufacturing hubs. This deliberate placement enabled DEWALT to directly connect with its core target audience of industrial professionals, contractors, and skilled tradesmen, ensuring that the brand message resonated at the very heart of India’s most active and influential industrial clusters, where purchasing decisions and tool preferences are shaped. At the core of the campaign lies the commanding brand proposition, “Cordless Ka Boss,” spotlighting DEWALT’s commitment to innovation in battery-powered tools. Bold creatives, impactful formats, and strategic site placements amplified the message, reinforcing DEWALT’s leadership in the cordless power tools category. 

Speaking about the campaign, Deepa Gupta, Vice President, West & South, MOMS Outdoor, “For a brand like DEWALT, OOH isn’t just about scale – it’s about being in the right place at the right time. By identifying industrial zones and high-traffic areas where brand engagement naturally occurs, we designed a campaign that drove not just awareness but authentic brand connection. ‘Cordless Ka Boss’ truly owned its space, both visually and strategically.”