Huzefa Merchant of INSYNC Shop Fittings to address DDX Asia Business Conference

Decoding the success mantra for a tech enabled front-end store experience entails many things.  Huzefa Merchant, Founder and CEO of INSYNC Shop Fittings, will be among the speakers sharing their insights on the theme, ‘Charting a tech-led, business enabling store strategy – Some Do’s and Dont’s’ at the upcoming DDX Asia Business Conference to be organized alongside DDX Asia 2025 Expo on February 20 & 21, 2025 at Nesco Exhibition Centre, Goregaon, Mumbai.  

Huzefa is an inspirational figure in the industry, who despite being visually challenged with only 5% sight, has revolutionized the retail experience space with innovations like the Fit N Light SMART Shop Fitting solution. These are innovations focused on seamlessly integrating digital technology into physical spaces. His visionary leadership has earned him accolades such as the Young Achiever’s Award and recognition among India’s Top 100 Most Influential Retail Minds. Beyond entrepreneurship, he mentors aspiring designers at institutions like the National Institute of Design and Raffles Design School. Huzefa’s journey exemplifies resilience and the power of vision over sight. 

The DDX Asia Business conference will direct sharp focus on how digital displays and experiential technologies are redefining consumer experience in the retail and out of home (OOH) advertising spaces. The sessions will focus on relevant aspects such as installation of digital display networks, automation and application of data analytics, creativity using advanced display technologies, innovative customer interface solutions and commerce, etc.  

The knowledge sessions will be delivered by a diverse line-up of speakers, all senior industry professionals representing various segments of the digital display eco-system.  

The conference will be followed by the DDX Asia Business Awards ceremony on February 20th.