Talks OOH

Deepa Gupta, Vice President – West & South, MOMS Outdoor, to speak at South India Talks OOH 2025

The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton Hotel, will bring together key stakeholders to discuss trends, innovations, and regulatory dynamics under the theme ‘Beyond Billboards: Re-imagining OOH’.

Published

April 26, 2025

M4G Bureau

Deepa Gupta, Vice President – West & South at MOMS Outdoor Media Solutions (Madison OOH), will bring her extensive experience to a panel discussion centered on ‘A Bigger Bite for the South: Expanding the OOH Pie’ at South India Talks OOH 2025. The conference is set to take place on April 30, 2025, at the Chennai Hilton Hotel.

With a career spanning over 18 years in the OOH advertising sector, Deepa has collaborated with major brands like Asian Paints, Raymond, Swiggy, and Xiaomi.

During the panel, the discussion will navigate a fascinating dichotomy: while South India boasts the highest GDP growth it often receives a comparatively smaller share of the overall OOH marketing budget. The panel will delve into the potential reasons behind this imbalance.

Furthermore, the conversation will address the question of aspects that might be limiting the budget allocation for the South Indian OOH market.

Recognizing the immense potential of the Southern market, the panel will also focus on the diverse stakeholders within the southern OOH ecosystem consisting of media owners, agencies, and brands, and how they can foster greater collaboration.

South India Talks OOH 2025, organized by Thoughtshows & Events Pvt Ltd under the theme ‘Beyond Billboards: Re-imagining OOH’, will serve as a crucial platform for these vital discussions.