OAC

Shwetal Basu of Polycab to join OAC panel on decoding AI’s impact on OOH

At Polycab India Ltd., Shwetal Basu spearheads the brand and marketing strategy for the FMEG division, focusing on enhancing brand presence in the highly competitive electrical solutions category.

Published

July 10, 2025

M4G Bureau

Shwetal Basu, Sr. Vice President, Brand and Marketing Communication at Polycab India Ltd., is set to bring her extensive insights to a crucial panel discussion at the OOH Advertising Convention (OAC) 2025. She will be a key voice on the compelling topic: ‘Is the future of OOH an AI prompt away?’

At Polycab India Ltd., Shwetal Basu spearheads the brand and marketing strategy for the FMEG division, focusing on enhancing brand presence in the highly competitive electrical solutions category. Her impressive career spans over 25 years, marked by strong experience in digital marketing, customer behavior, marketing & brand strategy, and communications across diverse industries including Retail, banking, security services, telecom, and FMCG. Prior to joining Polycab, she served as the Chief Marketing and Communication Officer at Shoppers Stop Ltd.

Shwetal brings to the table a deep understanding of consumers across various demographics and geographies, enabling her to craft successful brand and marketing strategies that align perfectly with a brand’s vision. Her rich, multi-industry perspective will be invaluable in exploring how artificial intelligence might reshape the landscape of Out-of-Home advertising.

The 19th OOH Advertising Convention (OAC) 2025, themed ‘Mapping a New OOH-scape,’ will convene on July 18-19, 2025, at The Westin Mumbai Powai Lake. This premier event will explore the evolving OOH landscape, covering technological innovations, consumer insights, and creative strategies. Alongside the convention, the OAC Expo will feature the industry’s latest advancements. The event will culminate in the OOH Advertising Awards (OAA) 2025 ceremony, celebrating excellence in OOH.