To explore how AI is transforming the OOH advertising landscape, marketing minds from different industries came together for a panel discussion at OAC 2025.
At Polycab India Ltd., Shwetal Basu spearheads the brand and marketing strategy for the FMEG division, focusing on enhancing brand presence in the highly competitive electrical...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.
Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
The campaign is executed by Laqshya Media Group
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...
Goldee's new role comes after an eight-year tenure at itel Mobile, Smart Gadgets & HA Business, where he served as...
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
The installation is done in partnership with OMD India and Osmo
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The campaign is executed by Rapport at Nexus Seawoods Mall
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.