Citykart puts small-town creators on billboards

In a campaign that puts dreams on display, quite literally, Citykart has unveiled billboards across Lucknow featuring emerging content creators from Uttar Pradesh. These aren’t celebrities flown in from faraway cities — they’re real people from the heart of Tier 2 and 3 towns who’ve earned a moment in the spotlight through passion, consistency, and local connect. 

The featured creators are now the faces of a bold campaign that challenges the norms of influence. Their images, now displayed across prominent locations in Lucknow, have become instant landmarks for friends, families, and followers alike. 

For these creators, who have been building content from their homes and hometowns, the campaign is a moment of arrival, a tangible sign that their work matters, their voice is heard, and their community is cheering them on. 

“This wasn’t about signing the biggest influencer or chasing numbers,” said Sudhanshu Agarwal, Director, Citykart. “It was about giving real people a real platform. When a young creator from a small town sees their face on a billboard for the first time, it’s not just a career milestone, it’s an emotional one. Their parents take pictures, their neighbours stop to look, and their friends feel inspired. That feeling is exactly what we wanted to create.” 

The billboards stretch across key areas in the city. Each creator’s portrait, styled with Citykart’s branding, brings a new kind of relatability to outdoor advertising, one that feels fresh, rooted, and deeply human. 

The entire campaign has been months in the making, from identifying real and authentic creators with strong community resonance to planning photoshoots and final placements. Every detail was designed to spotlight and support creators who are shaping regional narratives in fashion, lifestyle, and culture. 

The public response has been immediate. Social media is buzzing with reactions, and for many passersby, the billboards offer a source of pride, proof that talent thrives in every corner of the country. 

Citykart sees this initiative as part of a larger vision to bridge the gap between digital creators and real-world recognition. With regional communities playing a growing role in shaping trends and influence, the brand plans to do campaigns in other cities as well.