October 27, 2022
‘Let’s put pedal to the metal and go fast forward on digital’
Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.
October 10, 2022
‘Standardisation, data focus key to OOH growth’
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
October 03, 2022
‘Brands & agencies see value in transit media advertising’
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
September 22, 2022
Makings of a DOOHvolution
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
September 13, 2022
‘Recognise the power of patterns’
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
September 08, 2022
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”
September 08, 2022
Technology: driving element for both cinema and OOH industry
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
September 07, 2022
‘It’s imperative to work toward reinventing oneself every year’
Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai
July 15, 2022
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
July 05, 2022
‘We see a DOOH revolution unfolding in India’
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a forerunner in the DOOH solutions business, says conditions are right for accelerated DOOH growth in India markets. “We are in the business of creating the wow factor,” says Sanket in an interview with Rajiv Raghunath, while elaborating on the strident progress of Xtreme Media in assuming a market leadership position the Indian DOOH space.