September 22, 2022
Makings of a DOOHvolution
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
September 13, 2022
‘Recognise the power of patterns’
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
September 08, 2022
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”
September 08, 2022
Technology: driving element for both cinema and OOH industry
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
September 07, 2022
‘It’s imperative to work toward reinventing oneself every year’
Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai
July 15, 2022
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
July 05, 2022
‘We see a DOOH revolution unfolding in India’
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a forerunner in the DOOH solutions business, says conditions are right for accelerated DOOH growth in India markets. “We are in the business of creating the wow factor,” says Sanket in an interview with Rajiv Raghunath, while elaborating on the strident progress of Xtreme Media in assuming a market leadership position the Indian DOOH space.
June 15, 2022
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
May 31, 2022
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
April 13, 2022
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.