February 23, 2024
A habit of success at Prakash Arts
C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath
January 09, 2024
‘OOH is an important channel to connect with corporate audiences’
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
January 02, 2024
‘Top-of-the-mind recall critical for demand generation, supply management’
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
November 29, 2023
We believe in the might of DOOH: Junaid Shaikh
Junaid Shaikh, Managing Director, Roshanspace speaks about the company’s newly launched iconic ProDigi TWINN on the busy BKC-Chunabhatti connector in Mumbai, in conversation with Mohit Manghnani.
November 15, 2023
DDX Asia expo: Building an ecosystem approach to digital display solutions business
Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.
November 01, 2023
‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’
Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.
October 25, 2023
SkyBlue Media transforming bus fleet, bqs advertising in Dubai
Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth
October 16, 2023
‘Brands & agencies are pushing operators for deeper insights’
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
October 06, 2023
‘Media owners & agencies should look to work in unison’
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
October 03, 2023
Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal
Pawan says that’s when most media owners will see value in coming into the IOAA fold