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Innovative Use4 days ago

Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’

The brand's latest campaign commissions Phad paintings on the walls of Phalodi homes creating portraits that visibly damage under the...

Insights4 days ago

Garware Hi-Tech Films enters signage segment

Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance...

Brand Insights6 days ago

‘Digital drives action, but OOH builds trust’

Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail...

Creative Concepts6 days ago

Orient Electric brings Aero O2 to life with a moving billboard installation

The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic...

Insights7 days ago

R. Kumar Opticians: A clear lens on airport media

Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports...

Contracts & Investments7 days ago

WPP Media bags integrated media mandate of Agilus Diagnostics Limited

This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights,...

Campaigns7 days ago

Swiggy Toing launches in Delhi with OOH campaign

The campaign is executed by MOMS Outdoor

OAA1 week ago

OOH Advertising Awards 2026 open for entries

The results of the 20th edition of the much awaited OOH Advertising Awards (OAA) will be held on the evening...

Insights1 week ago

New policy will phase out small players and create monopoly, says Telangana OOH industry body

The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly...

Campaigns1 week ago

Uber recreates ‘Sunbed Wars’ on London streets

Uber brought a slice of holiday behaviour into the city by turning parked cars into visual metaphors for “sunbed reservations.”

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