Campaigns3 days ago

Medimix shines on cab advertising in Mumbai, Pune and Delhi

This campaign was executed by CashurDrive

Campaigns1 week ago

The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign

High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru

Campaigns1 week ago

Pizza Hut drives brand visibility with OOH campaign in emerging markets

Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...

Campaigns1 week ago

Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging

The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...

Campaigns2 weeks ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...

Contracts & Investments3 days ago

BKC station of Metro 3 Aqua Line to be called Kotak Bandra-Kurla Complex metro station

Kotak has also secured branding rights for the BKC and CSMT (VT) metro stations to enhance visibility.

Digital Display6 days ago

Times OOH transforms SSRIA airport with cutting-edge digital video walls

The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.

People6 days ago

Santosh Padhi (Paddy), CCO and Ayesha Ghosh, President move on from W + K India

Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India. 

Planning Strategies7 days ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...

International Events7 days ago

Media for a better world event marks milestone in sustainable OOH media

The event was held on September 6 at The Asia School of Business in Kuala Lumpur

Contracts & Investments1 week ago

Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season

This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network

Creative Concepts1 week ago

Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion

Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release

Planning Strategies1 week ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....

Planning Strategies1 week ago

Hero Cycles appoints Efficacy Worldwide as Agency of Record

Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...

People1 week ago

Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing

Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.