OMA reports, Australian OOH industry continues Q2 growth

OMA- Outdoor Media Association recently reported that the Australian Out of Home (OOH) industry has seen a robust growth for Q2 2025, with net media revenue climbing by 19.36% to reach $363.6 million, a significant increase from $304.6 million* recorded in the same period of 2024. Digital OOH (DOOH) continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year. 

OMA CEO Elizabeth McIntyre emphasized the industry’s crucial role in the contemporary media landscape. She stated, “The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.” McIntyre also highlighted the philanthropic efforts of OMA members, noting, “Our members continue to give back with this year being the sixth annual RSL partnership. Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020 our members have donated over $40 million in advertising value towards the RSL’s national commemorative campaigns.” 

The OMA’s membership continues its expansion, welcoming Stream Outdoor as its latest addition. As a new media-owner member, Stream Outdoor will contribute premium digital billboard inventory to the OOH network, offering high-impact advertising solutions in key Australian locations. 

Stream Outdoor Director, Chris Perera, expressed enthusiasm about the new partnership, stating, “Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration. We’re excited to work alongside industry leaders to help shape the future of OOH and deliver meaningful outcomes for brands and communities alike.” Stream Outdoor brings over four decades of experience to the digital Out of Home sector, specializing in delivering dynamic campaigns via premium digital billboards in high-traffic areas. Their innovative approach aims to ensure brands achieve optimal visibility, engagement, and results. 

OMA members benefit from exclusive access to joint industry initiatives, government advocacy, invaluable audience insights, and diverse networking opportunities—all collaborative efforts aimed at strengthening the channel and accelerating shared growth across the OOH sector