Saturday, June 19, 2021

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About M4G

Media4Growth, promoted by VJ Media Works Pvt Ltd, is India’s foremost news website on out-of-home (OOH) advertising, followed by brand strategists, brand marketers, media planners & buyers, OOH media owners, specialist agencies, creative agencies, data & tech firms, innovators, media consultants, among others.

Media4Growth commands extensive reach among audiences across India markets, and is a key media channel for global OOH players exploring opportunities for business and collaborations in India.

Media4Growth complements the media group’s OOH publication Outdoor Asia, the flagship event Outdoor Advertising Convention (OAC) (www.oacasia.org), Transit Media Talks and other vertical-focused conferences and workshops.

The news website provides up-to-date information and analysis on:

  • Global, national and regional OOH business developments including media acquisition, people movement, account wins, regulatory interventions, policy outcomes, etc.
  • Digital OOH (DOOH) initiatives
  • Global and Indian OOH research outcomes
  • OOH/DOOH campaigns
  • Innovative OOH solutions / technologies
  • OOH events

The daily Media4Growth newsletter containing the latest news updates reaches all subscribed readers, across India and the overseas.

Management & Team

 Media4Growth is managed by a team of seasoned professionals with experience in different industries and verticals.



Vasant Jante

Founder & Managing Director

Vasant Jante began his professional journey nearly 30 years ago after earning his MBA degree in marketing. He began his professional career with VOW in the area of rural marketing. He was subsequently engaged in the point-of-purchase (POP) business of RAMMS.

Vasant’s passionate entrepreneurial drive led him to set up his first venture Spur, that eventually set the ground for his next big venture VJ Media Works, a media and publishing business that brings out industry leading publications in the areas of OOH advertising (Media4Growth & Outdoor Asia), and retail (Retail4Growth, VM&RD, Point-of-Purchase). He pioneered India’s largest retail design event In-Store Asia expo and conference, and India’s largest OOH event Outdoor Advertising Convention.

Vasant has an instrumental role in the apex body Indian Outdoor Advertising Association (IOAA) and drive the industry’s thought leadership. 



Rajiv Raghunath

Managing Editor

Rajiv Raghunath joined VJ Media Works as Managing Editor in April 2014 to drive the company’s media & publishing activities. He has spearheaded several media, publishing and content businesses over the last 20 years. Rajiv began his career in 1994 with The Economic Times. He later joined The Financial Express and wrote extensively on business and management. In 2000, Rajiv joined Indiabulls as Associate Vice President (Content) to set up a content and research division. Later he moved to Chandigarh and spearheaded the launch of The Financial World, a business daily.

In 2004, Rajiv joined exchange4media as Associate Editor, and later moved to Evalueserve, one of India’s leading KPOs, to set up 24x7 editorial operations to support a global investment bank. He founded content services firm Wellversed Media in 2009. Rajiv has also served as Managing Editor of network2media, and Chief Business Officer of Bangalore-based conent firm India Syndicate. He holds master’s and M.Phil degrees in International Studies from Jawaharlal Nehru University, New Delhi, and is also an alumnus of St Joseph’s College, Bangalore.



Akash Jante

Business Director - OOH Verticle

A versatile business leader in the Out of Home (OOH) publishing and event segments, Akash Jante, Business Director – OOH Vertical, VJ Media Works spearheads the print and digital publishing activities – Outdoor Asia magazine and Media4Growth news portal, respectively, as well as flagship OOH industry events, such as, Outdoor Advertising Convention (OAC), Talks OOH conference and other specialist events. Akash commands deep insights on the Indian OOH industry dynamics and has played an instrumental role in VJ Media Works’ business expansion and industry leadership. He commands strong relationship with the industry’s CXO leaders across the country.

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