Sunday, April 18, 2021

Advertisement

Digital OOH

Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities
Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities

By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

Ocean Outdoor creates city centre wildlife corridors across its OOH estate
Ocean Outdoor creates city centre wildlife corridors across its OOH estate

By M4G Bureau - April 07, 2021

Urban wild belts and insect hotels will encourage biodiversity.

Talon strengthens International Programmatic OOH capabilities with Hivestack
Talon strengthens International Programmatic OOH capabilities with Hivestack

By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Adomni powered Uber OOH expands digital cartop advertising network to New York City
Adomni powered Uber OOH expands digital cartop advertising network to New York City

By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets
M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

By M4G Bureau - March 24, 2021

Ocean provides high profile outdoor media spaces.

New cohort of digitally-driven innovative brands join OMIG
New cohort of digitally-driven innovative brands join OMIG

By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.

Moving Walls Group launches e-commerce platform VideOOH.Deals
Moving Walls Group launches e-commerce platform VideOOH.Deals

By Rajiv Raghunath - March 15, 2021

The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers

EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site
EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site

By M4G Bureau - March 09, 2021

The site display brightness changes through different times of the day

Ludhiana’s new DOOH landmark
Ludhiana’s new DOOH landmark

By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement