Saturday, September 25, 2021

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Digital OOH

How location-based targeting drove sales for Mars’ Orbit chewing gum
How location-based targeting drove sales for Mars’ Orbit chewing gum

By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Global Advertising wins rights for DOOH screens at 5 rly stations
Global Advertising wins rights for DOOH screens at 5 rly stations

By N Jayalakshmi - September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Programmatic DV360-enabled campaign debuts in the Philippines
Programmatic DV360-enabled campaign debuts in the Philippines

By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

GroupM Singapore ties up with pDOOH adtech major Hivestack
GroupM Singapore ties up with pDOOH adtech major Hivestack

By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

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