Tuesday, April 23, 2024

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Digital OOH

Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption
Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme

Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024
Team GB athletes headline Ocean Outdoor campaign marking 100 days to Paris 2024

By M4G Bureau - April 18, 2024

2,035 Ocean screens showing Olympics related content across Europe

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection
Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns
Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns

By M4G Bureau - March 28, 2024

“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar

Ocean Outdoor aligns Digital Creative Competition across Europe
Ocean Outdoor aligns Digital Creative Competition across Europe

By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

UK OOH icons power down for Earth Hour
UK OOH icons power down for Earth Hour

By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio

By Rajiv Raghunath - March 20, 2024

The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.

Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB
Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities
The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations
Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

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