Saturday, January 29, 2022

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Digital OOH

Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

Hivestack launches pDOOH ops in Malaysia
Hivestack launches pDOOH ops in Malaysia

By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack

By Rajiv Raghunath - January 17, 2022

The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms

Ultraleap launches next-gen camera to complete the transition from touch to gesture
Ultraleap launches next-gen camera to complete the transition from touch to gesture

By Rajiv Raghunath - January 14, 2022

“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap

In-location experience management platform Raydiant acquires Sightcorp
In-location experience management platform Raydiant acquires Sightcorp

By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city
Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

The story behind Times Square NYE Countdown
The story behind Times Square NYE Countdown

By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

Talon in tie-up with Stagwell for global presence in data-driven OOH advertising
Talon in tie-up with Stagwell for global presence in data-driven OOH advertising

By M4G Bureau - December 20, 2021

Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”

Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network
Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

By M4G Bureau - December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore

Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover

By Rajiv Raghunath - December 14, 2021

The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal

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