Friday, January 27, 2023

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Digital OOH

Tiger Party introduces its own digital signage player GOTIGER PRO
Tiger Party introduces its own digital signage player GOTIGER PRO

By Rajiv Raghunath - January 27, 2023

The state-of-the-art GOTIGER PRO player is designed to handle playback of the highest resolution media files

United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network
United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network

By Rajiv Raghunath - January 27, 2023

The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.

StackAdapt bolsters pDOOH offering with Broadsign collaboration
StackAdapt bolsters pDOOH offering with Broadsign collaboration

By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

Broadsign launches its next-gen OOH platform ahead of ISE 2023
Broadsign launches its next-gen OOH platform ahead of ISE 2023

By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease
Disney+ premieres ‘Welcome to Chippendales’ crime saga with OOH 3D striptease

By M4G Bureau - January 17, 2023

The activation sees larger than life bare chested dancers performing a series of signature moves on a nightclub floor

Clear Channel Singapore launches into Decentraland Metaverse.
Clear Channel Singapore launches into Decentraland Metaverse.

By Rajiv Raghunath - January 16, 2023

With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.

Yahoo makes Scope3 carbon neutral inventory available to advertisers
Yahoo makes Scope3 carbon neutral inventory available to advertisers

By M4G Bureau - January 10, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP

Times Square welcomes 2023 in spectacular ways
Times Square welcomes 2023 in spectacular ways

By Rajiv Raghunath - January 02, 2023

Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve

Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project
Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project

By M4G Bureau - December 21, 2022

The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

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