Thursday, December 07, 2023

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Digital OOH

Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach
Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza
Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza

By Rajiv Raghunath - December 04, 2023

Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase
Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Zitcha, Broadsign partner to drive global in-store retail media market
Zitcha, Broadsign partner to drive global in-store retail media market

By M4G Bureau - November 30, 2023

New advertising technology integration delivers global omnichannel retail media solution

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession
Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome

UAE DOOH major BackLite Media to integrate inventory with LMX SSP
UAE DOOH major BackLite Media to integrate inventory with LMX SSP

By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot
The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot

By M4G Bureau - November 27, 2023

The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story

Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions
Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions

By M4G Bureau - November 23, 2023

Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.

Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution
Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution

By M4G Bureau - November 23, 2023

Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.

COLES 360 supercharges retail screens through Broadsign
COLES 360 supercharges retail screens through Broadsign

By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

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