Friday, December 04, 2020

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Digital OOH

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8
Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

APAC media owners join forces to DEFEAT the pandemic
APAC media owners join forces to DEFEAT the pandemic

By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

JCDecaux UK wins Manchester City Council DOOH advertising contract
JCDecaux UK wins Manchester City Council DOOH advertising contract

By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

Sweden’s Outdoor Impact joins The World Out of Home Organization
Sweden’s Outdoor Impact joins The World Out of Home Organization

By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins
PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

JCDecaux accentuates Dubai International Airport with iconic site
JCDecaux accentuates Dubai International Airport with iconic site

By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

FreshToHome launches hyperlocal DOOH campaign in Coimbatore
FreshToHome launches hyperlocal DOOH campaign in Coimbatore

By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Spreading Happiness Around the World: The Samsung Smile Stories Campaign
Spreading Happiness Around the World: The Samsung Smile Stories Campaign

By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

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