Sunday, October 02, 2022

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Digital OOH

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

DOOH evolving to be an engagement medium
DOOH evolving to be an engagement medium

By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Data moves the levers of DOOH business
Data moves the levers of DOOH business

By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

The Times of India showcases vivid images of ‘The Times of a Better India’
The Times of India showcases vivid images of ‘The Times of a Better India’

By M4G Bureau - September 15, 2022

The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.

Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries

By Rajiv Raghunath - September 05, 2022

The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.

Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network
Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network

By Rajiv Raghunath - September 01, 2022

“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.

‘We’re confident that programmatic will revolutionise OOH in Asia’
‘We’re confident that programmatic will revolutionise OOH in Asia’

By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues
Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Moving Walls partners with GroupM to deliver  automated, accountable DOOH across The Philippines
Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

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