Wednesday, July 06, 2022

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Digital OOH

Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly

By Rajiv Raghunath - July 06, 2022

The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)

UK’s CO2e emissions to be displayed live for first time using satellite technology
UK’s CO2e emissions to be displayed live for first time using satellite technology

By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH
Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH

By Rajiv Raghunath - June 29, 2022

Digital art experience with Immersive KIND celebrates 50 Years of Pride

pDOOH platform The Neuron launches DOOH Design Studio
pDOOH platform The Neuron launches DOOH Design Studio

By Rajiv Raghunath - June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

By Rajiv Raghunath - June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

UK’s Ocean Outdoor brings Wimbledon to its full motion network
UK’s Ocean Outdoor brings Wimbledon to its full motion network

By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

JCDecaux & VIOOH launch pDOOH in Brazil
JCDecaux & VIOOH launch pDOOH in Brazil

By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

EV charging network Volta collaborates with America's largest grocer The Kroger Co.
EV charging network Volta collaborates with America's largest grocer The Kroger Co.

By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile
Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile

By M4G Bureau - June 16, 2022

TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities

Australian retail media pioneer Cartology advances retail media network with Broadsign
Australian retail media pioneer Cartology advances retail media network with Broadsign

By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

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