Digital OOH
VIOOH launches new real-time platform alongside suite of premium features
By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Vistar Media launches ad design studio to reimagine creative for DOOH
By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.
British athletes unite as the faces of powerful diversity & inclusion campaign
By M4G Bureau - June 06, 2023
‘This is What a Level Playing Field Looks Like’ is a call for fairer representation
Flow City, Broadsign partner to broaden access to global DOOH advertising
By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Ocean Outdoor drives retail and roadside development in Scotland’s OOH market
By M4G Bureau - May 31, 2023
Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.
Top honour for Xperia Group at Goafest’s Media Abby awards
By M4G Bureau - May 29, 2023
The OOH experiential agency won Gold in Innovative Use of Cinema
Optimus Prime stages audacious 3D take-over of BFI IMAX
By Rajiv Raghunath - May 24, 2023
Ocean Outdoor creates biggest ever DeepScreen® canvas
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Former IPG executive Mike Cooper joins DOmedia leadership team
By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
