Tuesday, January 31, 2023

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Digital OOH

Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP

By M4G Bureau - December 20, 2022

Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang

AirAsia goes full throttle with pDOOH to power mega sale take-off
AirAsia goes full throttle with pDOOH to power mega sale take-off

By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Clear Channel Singapore expands pOOH offering with Broadsign SSP
Clear Channel Singapore expands pOOH offering with Broadsign SSP

By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

Jupiter Meta is now Metaverse-as-a-service (MaaS)
Jupiter Meta is now Metaverse-as-a-service (MaaS)

By M4G Bureau - November 23, 2022

The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy

‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’
‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’

By - November 22, 2022

Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.

JOLT unveils first of several free, fast EV charging units planned across New Zealand
JOLT unveils first of several free, fast EV charging units planned across New Zealand

By Rajiv Raghunath - November 18, 2022

The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive
How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

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