Tuesday, January 26, 2021

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Digital OOH

Sweden’s Outdoor Impact joins The World Out of Home Organization
Sweden’s Outdoor Impact joins The World Out of Home Organization

By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins
PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

JCDecaux accentuates Dubai International Airport with iconic site
JCDecaux accentuates Dubai International Airport with iconic site

By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

FreshToHome launches hyperlocal DOOH campaign in Coimbatore
FreshToHome launches hyperlocal DOOH campaign in Coimbatore

By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Spreading Happiness Around the World: The Samsung Smile Stories Campaign
Spreading Happiness Around the World: The Samsung Smile Stories Campaign

By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

‘Young, tech-oriented professionals will ride the next OOH growth wave’
‘Young, tech-oriented professionals will ride the next OOH growth wave’

By M4G Bureau - October 20, 2020

S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens
LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns
Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

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