Sunday, November 28, 2021

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Digital OOH

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets

By M4G Bureau - October 11, 2021

The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia

Pikasso teams up with AdMobilize
Pikasso teams up with AdMobilize

By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

US-based Starlite Media onboards Quividi Audience Measurement Platforms
US-based Starlite Media onboards Quividi Audience Measurement Platforms

By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

How location-based targeting drove sales for Mars’ Orbit chewing gum
How location-based targeting drove sales for Mars’ Orbit chewing gum

By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Global Advertising wins rights for DOOH screens at 5 rly stations
Global Advertising wins rights for DOOH screens at 5 rly stations

By N Jayalakshmi - September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Programmatic DV360-enabled campaign debuts in the Philippines
Programmatic DV360-enabled campaign debuts in the Philippines

By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

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