Digital OOH
Xtreme Media installs India’s largest digital billboard
By M4G Bureau - April 20, 2023
With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India
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Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign
By M4G Bureau - April 18, 2023
The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana
Australia’s oOh! engages Hivestack, Vistar Media as SSP partners
By M4G Bureau - April 17, 2023
Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
‘pDOOH is definitely a growth segment’
By Rajiv Raghunath - April 12, 2023
“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.
Making haste, slowly
By Rajiv Raghunath - April 11, 2023
Specialist agency heads take stock of how pDOOH is shaping up in India
StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media
By Rajiv Raghunath - April 04, 2023
"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.
Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates
By Rajiv Raghunath - April 03, 2023
Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment
Ocean Outdoor takes DeepScreen® to a whole new level
By Rajiv Raghunath - March 30, 2023
DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.
Numbat GmbH goes all-in on Broadsign to power EV charger ad network
By Rajiv Raghunath - March 29, 2023
German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.
