Wednesday, September 30, 2020

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Digital OOH

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign
Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

TOMI World launches program to promote local economy
TOMI World launches program to promote local economy

By M4G Bureau - July 27, 2020

The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce

WOO to launch global DOOH campaign #OurSecondChance
WOO to launch global DOOH campaign #OurSecondChance

By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

TPS Engage partners MFour to reinforce DOOH campaign RoI
TPS Engage partners MFour to reinforce DOOH campaign RoI

By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

GDX Studios appoints experiential marketing expert Sophie Masson as President
GDX Studios appoints experiential marketing expert Sophie Masson as President

By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Microsoft promotes its cloud computing software via pDOOH campaign
Microsoft promotes its cloud computing software via pDOOH campaign

By M4G Bureau - July 21, 2020

The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’
Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’

By Rajiv Raghunath - July 07, 2020

Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

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