Thursday, April 15, 2021

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Digital OOH

HDFC Life greets air travelers with real time campaign
HDFC Life greets air travelers with real time campaign

By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

KPMG India,  Infomo in tie-up to tap digital advertisers
KPMG India, Infomo in tie-up to tap digital advertisers

By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

Signkick and LiveDOOH merge to offer common media owner platform
Signkick and LiveDOOH merge to offer common media owner platform

By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

Walmart launches display self-serve platform
Walmart launches display self-serve platform

By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

The Primers: Headlining UK’s large format DOOH scale, impact
The Primers: Headlining UK’s large format DOOH scale, impact

By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

UK more receptive to OOH during lockdown
UK more receptive to OOH during lockdown

By M4G Bureau - February 05, 2021

Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK

Samsung’s bespoke appliances under spotlight  in Seoul’s COEX K-pop Square
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Piccadilly Lights pays tribute to Captain Sir Tom Moore
Piccadilly Lights pays tribute to Captain Sir Tom Moore

By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor

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