Thursday, May 26, 2022

Advertisement

Digital OOH

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

JCDecaux South Africa Introduces 3D anamorphic advertising  at Joburg’s Sandton City
JCDecaux South Africa Introduces 3D anamorphic advertising at Joburg’s Sandton City

By Rajiv Raghunath - April 22, 2022

Lélanie Butler, JCDecaux South Africa, 3D Anamorphic, Deep Motion Digital Screen, Sandton City, Johannesburg

US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’

By Rajiv Raghunath - April 20, 2022

Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan

MediaCom makes children’s wishes come true in magical outdoor campaign
MediaCom makes children’s wishes come true in magical outdoor campaign

By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq
Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia
Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

By M4G Bureau - March 23, 2022

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.

Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement