Thursday, July 29, 2021

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Digital OOH

MyHoardings partners with NT Technology for programmatic services
MyHoardings partners with NT Technology for programmatic services

By M4G Bureau - July 01, 2021

The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.

‘CPM model of pricing is here to stay’
‘CPM model of pricing is here to stay’

By Pray Jani - July 01, 2021

Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.

‘Need to move towards selling guaranteed impressions’
‘Need to move towards selling guaranteed impressions’

By M4G Bureau - July 01, 2021

The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.

‘Need comparable metrics for DOOH inclusion in media plans’
‘Need comparable metrics for DOOH inclusion in media plans’

By N Jayalakshmi - June 30, 2021

Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.

‘Shift to audience based monetisation model’
‘Shift to audience based monetisation model’

By Pray Jani - June 30, 2021

Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India conference.

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi Conference on “India, the next DOOH giant?” on June 29
Quividi Conference on “India, the next DOOH giant?” on June 29

By M4G Bureau - June 28, 2021

The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29

By M4G Bureau - June 26, 2021

The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.

Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’

By M4G Bureau - June 25, 2021

The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.

Quividi India Conference to open with session on ‘Driving Digital Growth’
Quividi India Conference to open with session on ‘Driving Digital Growth’

By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

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