Tuesday, May 30, 2023

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Digital OOH

Xtreme Media installs India’s largest digital billboard
Xtreme Media installs India’s largest digital billboard

By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign
Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign

By M4G Bureau - April 18, 2023

The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners
Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

‘pDOOH is definitely a growth segment’
‘pDOOH is definitely a growth segment’

By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

Making haste, slowly
Making haste, slowly

By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media
StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates
Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Ocean Outdoor takes DeepScreen® to a whole new level
Ocean Outdoor takes DeepScreen® to a whole new level

By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network
Numbat GmbH goes all-in on Broadsign to power EV charger ad network

By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.

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