Wednesday, July 06, 2022

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M4G Bureau

Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury
Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury

By M4G Bureau - July 06, 2022

Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics.

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022
Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022

By M4G Bureau - July 05, 2022

Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury
Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Skechers Outdoor goes the extra mile with Kasol Trail Run
Skechers Outdoor goes the extra mile with Kasol Trail Run

By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury
Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury
Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

Ban on single-use plastic items in India from July 1
Ban on single-use plastic items in India from July 1

By M4G Bureau - June 30, 2022

PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury
Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

Saibal Biswas joins MediBuddy as Head of Marketing
Saibal Biswas joins MediBuddy as Head of Marketing

By M4G Bureau - June 28, 2022

“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas

Toronto-based Atreda launches DSP Adstanding for DOOH
Toronto-based Atreda launches DSP Adstanding for DOOH

By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury
India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

By M4G Bureau - June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.

Vritti iMedia on eco-drive at 500+ bus stations
Vritti iMedia on eco-drive at 500+ bus stations

By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury
Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

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