Saturday, September 25, 2021

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M4G Bureau

How location-based targeting drove sales for Mars’ Orbit chewing gum
How location-based targeting drove sales for Mars’ Orbit chewing gum

By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Carat India wins media mandate for SUGAR Cosmetics
Carat India wins media mandate for SUGAR Cosmetics

By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

dentsuMB wins mainline advertising mandate for TVS Raider in India
dentsuMB wins mainline advertising mandate for TVS Raider in India

By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience
Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

A cut above the rest
A cut above the rest

By M4G Bureau - September 21, 2021

Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar
dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult
dentsu India elevates Sahil Shah to Managing Partner, WATConsult

By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

‘50% of consumers likely to increase festive spends in 2021’
‘50% of consumers likely to increase festive spends in 2021’

By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

‘There are strong signs of business rebound’
‘There are strong signs of business rebound’

By M4G Bureau - September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect
UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark
Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021
Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India
Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Lagos OOH body plans conference & exhibition on Sept 23-24
Lagos OOH body plans conference & exhibition on Sept 23-24

By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

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