Saturday, January 29, 2022

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M4G Bureau

Thailand’s Plan B Media to acquire 2 Aqua Corporation subsidiaries
Thailand’s Plan B Media to acquire 2 Aqua Corporation subsidiaries

By M4G Bureau - January 27, 2022

The acquisition will broadbase Plan B Media’s offerings in the market

Global ad spends to grow at 9.2% in 2022: dentsu forecasts
Global ad spends to grow at 9.2% in 2022: dentsu forecasts

By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

ADEX zooms  37% despite Covid II: Flash figures from Pitch Madison Report 2022
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

Hivestack, Scentre Group, Tonic Media Network join OMA
Hivestack, Scentre Group, Tonic Media Network join OMA

By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

Britannia bakes a healthy offering for Delhi
Britannia bakes a healthy offering for Delhi

By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens
Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens

By M4G Bureau - January 17, 2022

The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition

Senior OOH professional Amit Sarkar passes away
Senior OOH professional Amit Sarkar passes away

By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India
Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana
Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana

By M4G Bureau - January 10, 2022

Mera Hoardings has executed the multi-format campaign

India Talks OOH conference postponed
India Talks OOH conference postponed

By M4G Bureau - January 10, 2022

The conference will be scheduled after the current Covid-19 situation comes under control

‘83’ sets the pulse racing on OOH streets
‘83’ sets the pulse racing on OOH streets

By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe

Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation
Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation

By M4G Bureau - January 07, 2022

Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV

JCDecaux gets Gold from EcoVadis for environmental & CSR performance
JCDecaux gets Gold from EcoVadis for environmental & CSR performance

By M4G Bureau - January 05, 2022

JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category

HiveMinds appoints Saurabh Tyagi as Chief Client Officer
HiveMinds appoints Saurabh Tyagi as Chief Client Officer

By M4G Bureau - January 05, 2022

Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media

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