Tuesday, June 25, 2024

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M4G Bureau

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter
Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

By M4G Bureau - June 24, 2024

Old Mout Cider is the launch partner

Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea
Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea

By M4G Bureau - June 21, 2024

Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit

Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign

By M4G Bureau - June 20, 2024

The campaign illustrates the use of data to solve real-life problems

Federal Bank recreates its sonic identity for this World Music Day
Federal Bank recreates its sonic identity for this World Music Day

By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign
Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

IOAA Chairman Pawan Bansal to address OAC 2024
IOAA Chairman Pawan Bansal to address OAC 2024

By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles
BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles

By M4G Bureau - June 14, 2024

Plan for QR placement on media for obtaining site specific details

L’Oreal’s Colorsonic adds a dash of colour to Chicago streets
L’Oreal’s Colorsonic adds a dash of colour to Chicago streets

By M4G Bureau - June 14, 2024

The immersive campaign includes a striking bus shelter innovation

ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru
ACKO CMO Ashish Mishra to address OAC 2024 in Bengaluru

By M4G Bureau - June 13, 2024

Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’

Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn
Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn

By M4G Bureau - June 12, 2024

The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.

We can now see an exciting new horizon for OOH: WOO President
We can now see an exciting new horizon for OOH: WOO President

By M4G Bureau - June 12, 2024

Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.

BFI IMAX - 25 years as a London icon
BFI IMAX - 25 years as a London icon

By M4G Bureau - June 11, 2024

Ocean Outdoor UK CEO Phil Hall says: “The BFI IMAX has a significant place in Ocean’s history as our original Ask For It By Name location.”

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