Thursday, October 29, 2020

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M4G Bureau

Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels
Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels

By M4G Bureau - October 29, 2020

Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives

‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today

By M4G Bureau - October 29, 2020

The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

SKODA aims to target Tier III towns with OOH media planning
SKODA aims to target Tier III towns with OOH media planning

By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits
Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion
Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion

By M4G Bureau - October 27, 2020

Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

VIOOH in pact with TPS Engage to widen DOOH programmatic reach
VIOOH in pact with TPS Engage to widen DOOH programmatic reach

By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

DMRC invites bid for exclusive advertising rights on Line 8
DMRC invites bid for exclusive advertising rights on Line 8

By M4G Bureau - October 22, 2020

The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping

Kirtilals focuses on innovative OOH campaign for new store launch
Kirtilals focuses on innovative OOH campaign for new store launch

By M4G Bureau - October 22, 2020

Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai

Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign

By M4G Bureau - October 21, 2020

The BSFI brand has launched a fresh 360-degree brand campaign

Spreading Happiness Around the World: The Samsung Smile Stories Campaign
Spreading Happiness Around the World: The Samsung Smile Stories Campaign

By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

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