Saturday, October 01, 2022

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M4G Bureau

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

The Times of India showcases vivid images of ‘The Times of a Better India’
The Times of India showcases vivid images of ‘The Times of a Better India’

By M4G Bureau - September 15, 2022

The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.

The Advertising Club re-elects Partha Sinha as President
The Advertising Club re-elects Partha Sinha as President

By M4G Bureau - September 14, 2022

Announces Managing Committee members at Annual General Meeting

Big plans unfolding for overhaul of urban transit systems
Big plans unfolding for overhaul of urban transit systems

By M4G Bureau - September 12, 2022

These developments could catapult transit media business to a higher plane

Ogilvy appoints Devika Bulchandani Global CEO
Ogilvy appoints Devika Bulchandani Global CEO

By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance

By M4G Bureau - September 07, 2022

In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding
Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Laqshya Media Group rolls out Santoor campaign in 7 states
Laqshya Media Group rolls out Santoor campaign in 7 states

By M4G Bureau - September 05, 2022

The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue

By M4G Bureau - September 05, 2022

The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport

Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer

By M4G Bureau - September 01, 2022

Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2
Times OOH unveils a set of high engagement media assets at Mumbai airport T2

By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

Google makes DOOH inventory available in  Display & Video 360 campaigns
Google makes DOOH inventory available in Display & Video 360 campaigns

By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

Walk The Talk Communications plans strident steps on OOH landscape
Walk The Talk Communications plans strident steps on OOH landscape

By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

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