Tuesday, April 23, 2024

Advertisement

M4G Bureau

OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore

By M4G Bureau - March 19, 2024

The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.

DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!
DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!

By M4G Bureau - March 18, 2024

A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar Ji (aka 'Cycle Wale Guruji'), Anoop Khanna Ji (Founder of Dadi Ki Rasoi), Prince Mehra Ji (known as ‘Birdman’) and Ravi Shankar Ji (Founder of Roti Bank)

Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres
Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

2nd edition of DDX Asia to be held in Mumbai on Feb 21-22, 2025
2nd edition of DDX Asia to be held in Mumbai on Feb 21-22, 2025

By M4G Bureau - March 14, 2024

DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition Centre, Goregaon, Mumbai.

Melanie Lindquist, MD, Talon Asia Pacific to address OAC 2024 in Bengaluru
Melanie Lindquist, MD, Talon Asia Pacific to address OAC 2024 in Bengaluru

By M4G Bureau - March 12, 2024

Melanie will be speaking on the theme --‘Beyond billboards - the new age of OOH’

Rallying around women’s health & wellness
Rallying around women’s health & wellness

By M4G Bureau - March 12, 2024

Rainbow Children's Hospitals & BirthRight, Marathahalli, Bengaluru conducts a roadshow aimed at raising awareness about women's health and well-being.

UP Govt examining road safety norms pertaining to roadside advertising
UP Govt examining road safety norms pertaining to roadside advertising

By M4G Bureau - March 11, 2024

The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road

Bata unveils CGI OOH celebrating ‘Bata 500 Franchise Store Family in India’
Bata unveils CGI OOH celebrating ‘Bata 500 Franchise Store Family in India’

By M4G Bureau - March 08, 2024

With the inauguration of the 500th Franchise store in Bengaluru, Bata India's retail footprint expands to 2,150+ stores nationwide

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

Omnichannel retail media platform Zitcha expands into Europe with new UK office
Omnichannel retail media platform Zitcha expands into Europe with new UK office

By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024
Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024

By M4G Bureau - March 07, 2024

The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024

Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission
Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission

By M4G Bureau - March 07, 2024

The agency will craft and implement comprehensive media strategies across offline and online platforms

Will the wait for hoardings comeback on Bengaluru streets end soon?
Will the wait for hoardings comeback on Bengaluru streets end soon?

By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

Advertisement
Advertisement
Have You Say
Advertisement