Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Broadsign ushers in next-generation ad server

By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Rupa Jon promotes comfort wear for consumers this summer season

By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

Bikano launches 'Maa Se Behtar Hume Jaane Kaun' campaign

By M4G Bureau - May 16, 2023

The brand conducted a unique Mother's Day activity targeting new mothers at hospitals in Delhi-NCR on May 13-14

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

PPDS 'Global Partner Alliance' network expands into India, China

By M4G Bureau - May 16, 2023

Commits to deliver unrivalled regional support and international expertise

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

Rohan Ekbote, GM, Vodafone Idea joins OAA 2023 jury

By M4G Bureau - May 15, 2023

Rohan has over 15 years of marketing and advertising experience across the media landscape.

OAA 2023 entries submission deadline extended to May 25

By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.

What keeps Mumbai OOH ticking

By M4G Bureau - May 15, 2023

A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.

Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023

By M4G Bureau - May 15, 2023

“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.

Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media

By M4G Bureau - May 12, 2023

US remains the largest consumer media and tech market.

Adkom, Blip, Broadsign in pDOOH collaboration

By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Khadim India unveils ‘Cholche Khadim Cholbe Khadim’ campaign in Kolkata

By M4G Bureau - May 11, 2023

Showcases the brand’s legacy of six decades in the footwear segment