Saturday, October 01, 2022

Advertisement

M4G Bureau

When art tells the story of brand Mumbai
When art tells the story of brand Mumbai

By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

Sam Balsara first keynote speaker for WOO APAC Forum
Sam Balsara first keynote speaker for WOO APAC Forum

By M4G Bureau - August 24, 2022

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”

Vivid City in strategic alliance with ARQE Agency for Benelux
Vivid City in strategic alliance with ARQE Agency for Benelux

By M4G Bureau - August 24, 2022

Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locations”.

Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest
Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest

By M4G Bureau - August 21, 2022

Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.

Audience Measurement booklet launched at OAC 2022
Audience Measurement booklet launched at OAC 2022

By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new  growth opportunities
Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities

By M4G Bureau - August 18, 2022

With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker  at OAC
“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake
Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country
Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions
16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions

By M4G Bureau - August 16, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022
Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022

By M4G Bureau - August 13, 2022

Suresh comes with 30 years of experience in the media and advertising industry.

Moving Walls partners with GroupM to deliver  automated, accountable DOOH across The Philippines
Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America
Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America

By M4G Bureau - August 12, 2022

After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.

Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH
Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH

By M4G Bureau - August 11, 2022

Aman Nanda highlights the transformative change that digital billboards bring about in a city

Advertisement
Advertisement
Have You Say
Advertisement