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Ocean Outdoor marks 100 days to go with ParalympicsGB

By M4G Bureau - May 21, 2024

Eight official Team GB fan zones are announced

ParalympicsGB Paris 2024 ambassadors including athletes Liam McGarry (powerlifting) and Funmi Oduwaiye (shot put / discus) gathered at Piccadilly Lights in London on May 20 for a five minute domination marking 100 days to go to the Paris 2024 Paralympic Games.

Ocean Outdoor marks 100 days to go with ParalympicsGB

Created in-house by Ocean Outdoor, the DOOH spot includes photography of 17 Paralympians and Paralympic hopefuls, including Dame Sarah Storey from Manchester, Rachel Choong from Liverpool, Columba Blango from London, Lauren Rowles from Birmingham and Hope Gordon from Rogart, Scotland.

The campaign is also appearing across Ocean’s wider OOH network on 113 screens in six cites (London, Manchester, Edinburgh, Derby, Birmingham, Glasgow and Southampton).

Ocean Outdoor marks 100 days to go with ParalympicsGB

ParalympicsGB CEO David Clarke said: “It’s fantastic that we can celebrate 100 days to go to the Paralympic Games by working together with Ocean Outdoor to shine a light on our amazing Paralympians and Paralympic hopefuls at such landmark locations, right across the UK. The countdown to Paris 2024 is in full swing and I look forward to seeing ParalympicsGB’s athletes line up in Paris this summer.”

Ocean to host Team GB official fan zones across the UK

Ocean is supporting Team GB’s mission to bring the drama of Paris 2024 to the streets of Britain by partnering on the delivery of eight official fan zones.

Building on the success of its Tokyo 2020 outdoor activation, this year Ocean is working with Team GB to bring fan zones to eight new destinations including: Battersea Power Station and Mayfair’s Grosvenor Square in London; Spinningfields in Manchester; St James Quarter Edinburgh; Bullring Birmingham; Cabot Circus Bristol; West Quay Southampton and Liverpool ONE.

Ocean Outdoor marks 100 days to go with ParalympicsGB

Team GB has so far launched nine fan zones in total, spanning seven cities across Scotland and England, with the aim to secure further sites across the UK as the build-up to the Games continues.

Free to enter, the outdoor arenas will be open to sports fans daily from the Paris 2024 Opening Ceremony on 26 July.  Each partner fan zone will be built and managed by Ocean Labs, featuring a curated programme of activations and opportunities for Team GB official partners.

Ocean Head Of Content and Sponsorship Kevin Henry said: “Ocean has a track record for connecting audiences to the action in ways others can’t, entertaining audiences for the past nine years of both summer and winter competitions.

“Out of home (OOH) works because it brings people closer to the Games via impactful fan experiences, curated viewing areas, on screen content, broadcast highlights and updates from all the sporting action. For 2024, all of these opportunities are back, bigger and even better.

“For advertisers, the associations with premium OOH environments allows for a much closer customer relationship by appealing to people on a personal interest basis. Whether it’s through live sports events, or Ocean Labs’s clever tech AR activations, 3D, special builds or murals, our Paris 2024 programme provides brands with direct, immediate and tactical ways to engage with consumers and galvanise fans.”

Tim Ellerton, Team GB’s Commercial Director, said: “Ocean Outdoor have been a fantastic supporter of Team GB for a long time, helping us bring the stories of our athletes to audiences around the UK. We are delighted to be working with them on the delivery of our fan zones throughout what is sure to be a special Olympic Games for Team GB.”

Ocean has been an official partner of Team GB since 2015 and became a Gold partner of ParalympicsGB in 2022.

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