The billboard that stops, sprays & spritzes you!

This shows how a billboard can pack a punch when it creates a memorable moment while also offering a slice (well in this a spray) of the product experience.    

To promote its SOS Daily Rescue Spray, Tower 28 installed reportedly the world’s first hypochlorous acid-spraying billboard in downtown NYC- the SOS Spritz Stop. The experiential billboard was reportedly set up at the intersection of 6th Avenue and Canal Street.  

Passersby could just press a button and “get spritzed” right from the billboard. Who would have thought a piece of OOH could also offer product demo and how! A static billboard magically transforms into an engaging one, creating ‘aha’ consumer moments. It shows that the best OOH campaigns don’t just turn heads- they create unforgettable memories.