Campaigns
The billboard that stops, sprays & spritzes you!
Tower 28 installed the world’s first hypochlorous acid-spraying billboard in downtown NYC- the SOS Spritz Stop – to promote its SOS Daily Rescue Spray, converting a static billboard into a highly experiential one.
This shows how a billboard can pack a punch when it creates a memorable moment while also offering a slice (well in this a spray) of the product experience.
To promote its SOS Daily Rescue Spray, Tower 28 installed reportedly the world’s first hypochlorous acid-spraying billboard in downtown NYC- the SOS Spritz Stop. The experiential billboard was reportedly set up at the intersection of 6th Avenue and Canal Street.
Passersby could just press a button and “get spritzed” right from the billboard. Who would have thought a piece of OOH could also offer product demo and how! A static billboard magically transforms into an engaging one, creating ‘aha’ consumer moments. It shows that the best OOH campaigns don’t just turn heads- they create unforgettable memories.
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