Thursday, April 15, 2021

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Digital OOH

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Mega LED screen promises infinite opportunities to brands
Mega LED screen promises infinite opportunities to brands

By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

‘Combine OOH, mobile to drive engagement, relevancy, reach’
‘Combine OOH, mobile to drive engagement, relevancy, reach’

By M4G Bureau - January 28, 2021

Moving Walls cites how the synergy has worked well for different brand campaigns

TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature
TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature

By M4G Bureau - January 22, 2021

In addition to the new feature, TOMI displays advising messages according to the number of people detected

Leafberry creates landmark DOOH site in Ludhiana
Leafberry creates landmark DOOH site in Ludhiana

By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Moving Walls setting ground for unique Outernet Marketing Innovation Group
Moving Walls setting ground for unique Outernet Marketing Innovation Group

By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

'TG specific campaigns will change the way people look at OOH’ Introline
'TG specific campaigns will change the way people look at OOH’ Introline

By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors

Interactive solutions augmenting user experience
Interactive solutions augmenting user experience

By Rajiv Raghunath - December 16, 2020

Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space

Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights
Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights

By M4G Bureau - December 07, 2020

Technology has been developed in partnership with Darabase

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