Thursday, July 29, 2021

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Digital OOH

Stroer engages location analytics company Placense at Greetech Festival
Stroer engages location analytics company Placense at Greetech Festival

By M4G Bureau - June 18, 2021

“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.

Kinetic France inks pact with Hivestack for programmatic DOOH
Kinetic France inks pact with Hivestack for programmatic DOOH

By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

VIOOH powers JCDecaux DOOH programmatic offering in France
VIOOH powers JCDecaux DOOH programmatic offering in France

By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience
Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’
Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’

By Rajiv Raghunath - May 21, 2021

Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.

Kia drives into Times Square with traffic-stopping campaign
Kia drives into Times Square with traffic-stopping campaign

By Rajiv Raghunath - May 20, 2021

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

OMIG pilots test best use of location data for securing superior campaign ROI
OMIG pilots test best use of location data for securing superior campaign ROI

By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

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