Tuesday, January 26, 2021

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Digital OOH

‘DOOH is set to compete strongly with Digital & TV’
‘DOOH is set to compete strongly with Digital & TV’

By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Marry technology and creativity to drive DOOH growth’
‘Marry technology and creativity to drive DOOH growth’

By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans

‘Programmatic is contributing to DOOH growth’
‘Programmatic is contributing to DOOH growth’

By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

‘DOOH is a contextual, appealing, compelling format’
‘DOOH is a contextual, appealing, compelling format’

By Bhawana Anand - October 14, 2020

Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020

Outcome Health COO Nandini Ramani  joins DPAA Board
Outcome Health COO Nandini Ramani joins DPAA Board

By M4G Bureau - October 14, 2020

Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today
DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech
Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

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