Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
By M4G Bureau - August 20, 2021
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
By M4G Bureau - August 13, 2021
Launches #DeshKaKulhad collection to support local art and artisans.
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
By Rajiv Raghunath - August 12, 2021
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.
GroupM Singapore ties up with pDOOH adtech major Hivestack
By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
By M4G Bureau - July 27, 2021
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio
By M4G Bureau - July 20, 2021
Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.