Tuesday, January 31, 2023

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Digital OOH

Fashion house Coach premieres 3D animated film on Piccadilly Lights
Fashion house Coach premieres 3D animated film on Piccadilly Lights

By M4G Bureau - November 09, 2022

The campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

Gucci Flora wafts through the air at LAX
Gucci Flora wafts through the air at LAX

By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Hivestack in tie-up with China’s Tulip Media
Hivestack in tie-up with China’s Tulip Media

By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

Clear Channel Americas partners USO to raise awareness of the sacrifices service members make
Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland
Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

By Rajiv Raghunath - October 27, 2022

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.

Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station
Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station

By Rajiv Raghunath - October 19, 2022

Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.

Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns

By M4G Bureau - October 19, 2022

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.

PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances
PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Renault India drives in 3D anamorphic experience for Kiger
Renault India drives in 3D anamorphic experience for Kiger

By M4G Bureau - October 18, 2022

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

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