Monday, June 05, 2023

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Digital OOH

Ocean Outdoor takes DeepScreen® to a whole new level
Ocean Outdoor takes DeepScreen® to a whole new level

By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network
Numbat GmbH goes all-in on Broadsign to power EV charger ad network

By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.

Vistar Media and Broadsign partner to streamline pDOOH transactions
Vistar Media and Broadsign partner to streamline pDOOH transactions

By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns
Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns

By Rajiv Raghunath - March 21, 2023

New research demonstrates a step change in the evolution of DOOH

HT Health Shots ties up with TagTalk to spread awareness of holistic health & wellness
HT Health Shots ties up with TagTalk to spread awareness of holistic health & wellness

By M4G Bureau - March 20, 2023

“The tie-up with TagTalk extends our visibility beyond the online medium to educate our target audience about their health while they work on their fitness," says Shipra Yadav, Business Head, Health Shots

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement
Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising

‘A Cry For Help’ amplifies childcare crisis on Ocean’s full-motion  DOOH screen in London
‘A Cry For Help’ amplifies childcare crisis on Ocean’s full-motion DOOH screen in London

By M4G Bureau - March 08, 2023

UK’s Saatchi & Saatchi partners with Pregnant Then Screwed to make the childcare crisis unignorable

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings
Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

By M4G Bureau - March 06, 2023

The study was focused on the company’s City of Sydney digital street furniture network

Hivestack in partnership with Winkel Media
Hivestack in partnership with Winkel Media

By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware
Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”

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