Sunday, November 28, 2021

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Digital OOH

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

GroupM Singapore ties up with pDOOH adtech major Hivestack
GroupM Singapore ties up with pDOOH adtech major Hivestack

By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Ocean Outdoor unveiling DeepScreen 3D DOOH templates
Ocean Outdoor unveiling DeepScreen 3D DOOH templates

By Rajiv Raghunath - August 09, 2021

Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.

IAB Australia releases DOOH buyer’s guide
IAB Australia releases DOOH buyer’s guide

By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio
Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio

By M4G Bureau - July 20, 2021

Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.

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