Wednesday, July 24, 2024

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Digital OOH

Ocean Outdoor aligns Digital Creative Competition across Europe
Ocean Outdoor aligns Digital Creative Competition across Europe

By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

UK OOH icons power down for Earth Hour
UK OOH icons power down for Earth Hour

By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio

By Rajiv Raghunath - March 20, 2024

The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.

Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB
Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities
The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations
Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana
ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

UK’s Wildstone establishes DOOH footprint in Ireland
UK’s Wildstone establishes DOOH footprint in Ireland

By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia

JCDecaux launches global airport pDOOH offering
JCDecaux launches global airport pDOOH offering

By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

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