Thursday, May 26, 2022

Advertisement

Digital OOH

TOMI World partners Universidad Europea for ‘Smartly Included!’ contest
TOMI World partners Universidad Europea for ‘Smartly Included!’ contest

By M4G Bureau - March 11, 2022

The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Getting the most out of DOOH inventory
Getting the most out of DOOH inventory

By - March 01, 2022

In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.

Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Ocean Outdoor goes for Gold with ParalympicsGB
Ocean Outdoor goes for Gold with ParalympicsGB

By M4G Bureau - February 25, 2022

The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.

Vistar Media releases Version 6.0 of Demand Side Platform
Vistar Media releases Version 6.0 of Demand Side Platform

By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens
Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence

By M4G Bureau - January 31, 2022

Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH

Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

Hivestack launches pDOOH ops in Malaysia
Hivestack launches pDOOH ops in Malaysia

By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement