Thursday, September 24, 2020

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Rajiv Raghunath

WOO’s #OurSecondChance hits 40,000 digital screens globally
WOO’s #OurSecondChance hits 40,000 digital screens globally

By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights
Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights

By Rajiv Raghunath - September 14, 2020

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign

TPS Engage, art tech company d’strict craft spectacular, contextual DOOH
TPS Engage, art tech company d’strict craft spectacular, contextual DOOH

By Rajiv Raghunath - September 14, 2020

The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology

Business travellers lead airport passenger traffic recovery
Business travellers lead airport passenger traffic recovery

By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15
Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Verizon Media partners Broadsign to extend programmatic omnichannel offering
Verizon Media partners Broadsign to extend programmatic omnichannel offering

By Rajiv Raghunath - September 02, 2020

Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience

Cortina Productions signs up Ultraleap for touchless tech
Cortina Productions signs up Ultraleap for touchless tech

By Rajiv Raghunath - August 20, 2020

The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons

Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights
Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights

By Rajiv Raghunath - August 05, 2020

Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony

Italy’s Media One engages Broadsign for DOOH transformation
Italy’s Media One engages Broadsign for DOOH transformation

By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

WOO to launch global DOOH campaign #OurSecondChance
WOO to launch global DOOH campaign #OurSecondChance

By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

TV news, OTT content top entertainment preference scale: OMG
TV news, OTT content top entertainment preference scale: OMG

By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

TPS Engage partners MFour to reinforce DOOH campaign RoI
TPS Engage partners MFour to reinforce DOOH campaign RoI

By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’
Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’

By Rajiv Raghunath - July 07, 2020

Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

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