Saturday, June 15, 2024

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Rajiv Raghunath

Talon signs up Raeem International as exclusive partner agency in Pakistan
Talon signs up Raeem International as exclusive partner agency in Pakistan

By Rajiv Raghunath - June 10, 2024

As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..

Ocean Outdoor launches super-sized DOOH screen in Cardiff
Ocean Outdoor launches super-sized DOOH screen in Cardiff

By Rajiv Raghunath - June 06, 2024

Ocean’s first Welsh location extends its XL Network fleet of 24 connected DOOH roadside screens which are at least 1.5 times larger than a standard 48-sheet

75Media appoints Jan Vimal head of programmatic
75Media appoints Jan Vimal head of programmatic

By Rajiv Raghunath - June 04, 2024

Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”

Ocean Outdoor announces Group CEO succession
Ocean Outdoor announces Group CEO succession

By Rajiv Raghunath - June 03, 2024

Current COO and CFO Stephen Joseph appointed Chief Executive Officer; Tim Bleakley to become Chairman upon transition in January 2025

MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media
MHOA calls for tougher measures to ensure outdoor media structural stability & root out illegal media

By Rajiv Raghunath - May 17, 2024

MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.

Ocean Outdoor unveils The Loop at Battersea Power Station
Ocean Outdoor unveils The Loop at Battersea Power Station

By Rajiv Raghunath - May 07, 2024

Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty

Polish DOOH major Screen Network integrates screens with Broadsign SSP
Polish DOOH major Screen Network integrates screens with Broadsign SSP

By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership
Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Raeem International acquires Core Media Pakistan
Raeem International acquires Core Media Pakistan

By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’
‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

OAA 2024 contest opens today, EY once again Tabulation Partner
OAA 2024 contest opens today, EY once again Tabulation Partner

By Rajiv Raghunath - April 01, 2024

OAA 2024 has 7 award categories, 27 sub-categories

‘OOH Audience metrics a must for data-driven decision-making’
‘OOH Audience metrics a must for data-driven decision-making’

By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

‘Sustainability is core to OOH’
‘Sustainability is core to OOH’

By Rajiv Raghunath - March 29, 2024

Key takeaways from a session on sustainability at the WOO Africa Forum

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities
Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

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