Wednesday, November 30, 2022

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Rajiv Raghunath

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

2023 World Out of Home Organization Global Congress  set for Lisbon June 7-9
2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

By Rajiv Raghunath - November 29, 2022

WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”

Indoor advertising set for a comeback on Bengaluru’s Namma Metro network
Indoor advertising set for a comeback on Bengaluru’s Namma Metro network

By Rajiv Raghunath - November 21, 2022

The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent

Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?
Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?

By Rajiv Raghunath - November 21, 2022

Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months

JOLT unveils first of several free, fast EV charging units planned across New Zealand
JOLT unveils first of several free, fast EV charging units planned across New Zealand

By Rajiv Raghunath - November 18, 2022

The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities
Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

By Rajiv Raghunath - November 14, 2022

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive
How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Indian Rail passenger traffic volume growing steadily
Indian Rail passenger traffic volume growing steadily

By Rajiv Raghunath - November 07, 2022

The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022

Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency

By Rajiv Raghunath - November 03, 2022

Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.

Hivestack in tie-up with China’s Tulip Media
Hivestack in tie-up with China’s Tulip Media

By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland
Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

By Rajiv Raghunath - October 27, 2022

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome
Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.

OOH is well and truly back: Jayesh Yagnik
OOH is well and truly back: Jayesh Yagnik

By Rajiv Raghunath - October 20, 2022

DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters
McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.

Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station
Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station

By Rajiv Raghunath - October 19, 2022

Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.

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