Wednesday, July 06, 2022

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Rajiv Raghunath

Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly

By Rajiv Raghunath - July 06, 2022

The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)

UK’s CO2e emissions to be displayed live for first time using satellite technology
UK’s CO2e emissions to be displayed live for first time using satellite technology

By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH
Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH

By Rajiv Raghunath - June 29, 2022

Digital art experience with Immersive KIND celebrates 50 Years of Pride

pDOOH platform The Neuron launches DOOH Design Studio
pDOOH platform The Neuron launches DOOH Design Studio

By Rajiv Raghunath - June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

By Rajiv Raghunath - June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

UK’s Ocean Outdoor brings Wimbledon to its full motion network
UK’s Ocean Outdoor brings Wimbledon to its full motion network

By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years
JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years

By Rajiv Raghunath - June 24, 2022

The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub

JCDecaux & VIOOH launch pDOOH in Brazil
JCDecaux & VIOOH launch pDOOH in Brazil

By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

EV charging network Volta collaborates with America's largest grocer The Kroger Co.
EV charging network Volta collaborates with America's largest grocer The Kroger Co.

By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

QMS ties up with Amplified Intelligence for OOH attention study
QMS ties up with Amplified Intelligence for OOH attention study

By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

Australian retail media pioneer Cartology advances retail media network with Broadsign
Australian retail media pioneer Cartology advances retail media network with Broadsign

By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Srishti Group, Armour Digital OOH enter strategic partnership
Srishti Group, Armour Digital OOH enter strategic partnership

By Rajiv Raghunath - June 15, 2022

The collaboration is designed to drive DOOH expansion in the southern markets

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

US-based KEVANI study examines the role of OOH placements with ad retention & perception
US-based KEVANI study examines the role of OOH placements with ad retention & perception

By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

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