Friday, October 22, 2021

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Rajiv Raghunath

Top brands check in at Bengaluru airport as passenger traffic builds up
Top brands check in at Bengaluru airport as passenger traffic builds up

By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

World Out of Home Organization gears up for 1st Asia Forum on Oct 28
World Out of Home Organization gears up for 1st Asia Forum on Oct 28

By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously

Broadsign, DOOHX launch pDOOH advertising certification programme
Broadsign, DOOHX launch pDOOH advertising certification programme

By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’

By Rajiv Raghunath - October 07, 2021

The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months

Pikasso teams up with AdMobilize
Pikasso teams up with AdMobilize

By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

US-based Starlite Media onboards Quividi Audience Measurement Platforms
US-based Starlite Media onboards Quividi Audience Measurement Platforms

By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

JCDecaux wins Sydney Trains OOH rights for 10 years
JCDecaux wins Sydney Trains OOH rights for 10 years

By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

‘We expect a spurt in business in the coming months’
‘We expect a spurt in business in the coming months’

By Rajiv Raghunath - September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18
Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.

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