How local restaurants can harness the power of OOH to bring in more customers

By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA

UK’s 75Media, Wildstone support Salford City Council’s push for revenues, public messaging

By Rajiv Raghunath - August 31, 2023

Wildstone has developed 4 digital billboards that will be operated by 75Media

Lamar Advertising secures new transit advertising contracts across Canada

By Rajiv Raghunath - August 11, 2023

Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.

‘Location, scale & timing: make our wallscapes so desired’

By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

WOO Congress 2024 to be held in Hong Kong

By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

FRAMEN in strategic partnership with VIOOH for pDOOH

By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

ARAGO teams up with Broadsign for pDOOH integration

By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Flow City, Broadsign partner to broaden access to global DOOH advertising

By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy