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Home » OOH News » Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Lamar Advertising, one of the largest outdoor advertising companies in the world, has announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out of Home media throughout the year to help the organisation promote national campaigns and events, recognise participants in its programmes, and amplify recruiting and fundraising efforts. In addition to coordinating on a national level, individual Lamar offices will work directly with local and regional Clubs to promote local events and participate in volunteer activities.

Lamar Advertising's campaign

Boys & Girls Clubs of America is on a mission to enable all young people, especially those most in need, to reach their full potential as productive, caring, and responsible citizens. With more than 5,400 Clubs in rural and urban areas, in city housing, in schools, on Native lands and on military installations in the U.S. and abroad, Boys & Girls Clubs serve 3.3 million young people annually through membership and community outreach.

“Lamar’s expansive and nationwide outdoor advertising network will help us dramatically expand our reach, increase impact in local Club communities, and drive greater awareness of our life-enhancing youth programs and experiences,” said Jim Clark, president and CEO, Boys & Girls Clubs of America. “We are grateful for Lamar’s generosity and look forward to working in partnership with the Lamar team as we use the power of their network to reach, engage and support even more young people across the country.”

While Lamar has donated advertising and media space to many non-profit and charitable organisations over the decades, which it will continue to do, the company created its In-Kind partnership programme last year to establish formalised partnerships with organisations that could benefit most from access to Lamar’s nationwide network. In 2023, Lamar allocated millions of dollars in Out of Home media to Make-A-Wish throughout the country.

“With a mission and commitment to helping America’s youth achieve success, Boys & Girls Clubs of America has been delivering hope and opportunity for more than 160 years,” said Sean Reilly, CEO of Lamar Advertising. “As the organisation continues to expand its presence and efforts to prepare our children for the future, we are proud and honoured to join with them in partnership and to leverage the power of our digital billboard network to further their message, increase participation in programs, and expand their reach.”

Lamar and Boys & Girls Clubs of America expect the first national campaign to launch in May. Lamar will continue to donate digital billboard space to other worthy non-profit and charitable causes throughout the year. 

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