Campaigns
Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas
Both national and regional brands occupy vantage positions on the city’s OOH landscape
Rajkot, a bustling city in Gujarat, is currently witnessing a fascinating shift in its advertising landscape. Billboards across the city are now dominated by a mix of local and national brands, showcasing a unique blend of regional flavour and nationwide appeal.
From automotive giants like Suzuki to fashion stalwarts like Jade Blue, and technology innovators like Croma, each brand category has strategically positioned itself to connect with Rajkot’s dynamic consumer base. This diverse mix of brands reflects the city’s evolving preferences and underscores the significance of both regional and national advertising in engaging with Rajkot’s residents.
As Rajkot continues to grow and evolve, the synergy between regional and national advertising, complete with addresses guiding customers to their nearest stores, will play a key role in shaping its commercial landscape.
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Campaigns
Pizza Hut drives brand visibility with OOH campaign in emerging markets
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Planning Strategies
Unilever concludes global media mandate review with agency shifts across markets
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People
Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing
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Campaigns
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign