Taksh Media secures major advertising rights across Jammu and Kashmir

Taksh Media Pvt. Ltd. has significantly expanded its outdoor advertising network in Jammu & Kashmir after securing a series of key advertising rights across the Union Territory. 

The company has been awarded sole and exclusive rights for static advertisement media across 33 Urban Local Bodies (ULBs) in Jammu Province under a unified contract spanning five years. The mandate covers multiple outdoor advertising formats, including unipoles, hoardings, static panels and other approved media structures across major municipalities such as Kathua, Samba, Udhampur, Rajouri, Poonch, Katra, Ramban, Banihal and Doda. 

In addition, Taksh Media has secured exclusive rights for static unipole advertising panels across Srinagar Municipal Corporation for a five-year period, further strengthening its presence in the Kashmir Valley. 

The company has also been selected as the concessionaire for the installation, operation and maintenance of three Digital LED Advertisement Panels in Katra under the DBFOT model. The digital assets will be located at key points including Darshani Deodi, Banganga Road and Fountain Chowk, providing brands access to one of the country’s most visited pilgrimage destinations. The concession has been awarded for a seven-year period. 

These wins collectively position Taksh Media among the leading outdoor media operators in the region, with an expanding portfolio that spans premium urban locations, municipal advertising infrastructure and digital media assets. 

Commenting on the development, Ashok Kumar, Managing Director, Taksh Media Pvt. Ltd., said, “Taksh Media Pvt. Ltd. is proud to strengthen its leadership position in the outdoor advertising sector with the successful acquisition of two major sole-rights tenders in Jammu & Kashmir. These include the management of 191 premium unipoles across Srinagar City and exclusive outdoor advertising rights across 33 municipalities in Jammu Division, covering key locations from Lakhanpur to Banihal, Katra, Udhampur, Kathua, Samba and Rajouri. 

With a robust network that includes 80 backlit unipoles in Jammu City, innovative digital screens in Katra, and upcoming state-of-the-art cantilever media structures, Taksh Media is committed to transforming the outdoor advertising landscape of the region. 

Our vision is to provide clients with a complete single-window outdoor advertising solution across Jammu & Kashmir, offering strategic locations, innovative media formats, high visibility, and cost-effective advertising opportunities. We look forward to partnering with brands to help them achieve maximum reach and impact in one of India’s most dynamic markets.” 

With the latest additions, Taksh Media aims to create a comprehensive outdoor advertising ecosystem across Jammu & Kashmir, offering advertisers access to a mix of static, digital and transit-oriented media formats across some of the region’s most strategic locations.