Sunday, August 01, 2021

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Rajiv Raghunath

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy
Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report
OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

By Rajiv Raghunath - May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience
Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley
OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’
Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’

By Rajiv Raghunath - May 21, 2021

Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.

‘Credible data fundamental to OOH revenue growth’
‘Credible data fundamental to OOH revenue growth’

By Rajiv Raghunath - May 20, 2021

Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.

Kia drives into Times Square with traffic-stopping campaign
Kia drives into Times Square with traffic-stopping campaign

By Rajiv Raghunath - May 20, 2021

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach
DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.

OOH growth prospects strong, says WPP CEO Mark Read
OOH growth prospects strong, says WPP CEO Mark Read

By Rajiv Raghunath - May 19, 2021

Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel
FM Nirmala Sitharaman inaugurates US Advertising promoted Argus satellite TV news channel

By Rajiv Raghunath - May 15, 2021

US Advertising has promoted the TV channel through its subsidiary US Broadcasting India Pvt Ltd.

WOO to unveil new audience measurement initiative at European Forum on May 18
WOO to unveil new audience measurement initiative at European Forum on May 18

By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

OMIG pilots test best use of location data for securing superior campaign ROI
OMIG pilots test best use of location data for securing superior campaign ROI

By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

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