Saturday, June 15, 2024

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Rajiv Raghunath

Collaborate, innovate, and adapt to the changing landscape: Chris Botha
Collaborate, innovate, and adapt to the changing landscape: Chris Botha

By Rajiv Raghunath - March 18, 2024

Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.

‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’

By Rajiv Raghunath - March 18, 2024

Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

Remi du Preez advocates for a pixel-perfect OOH future
Remi du Preez advocates for a pixel-perfect OOH future

By Rajiv Raghunath - March 15, 2024

Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.

‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’

By Rajiv Raghunath - March 14, 2024

Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’
‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa

Srishti Group bags sole rights for audio OOH on Chennai Suburban Railway network
Srishti Group bags sole rights for audio OOH on Chennai Suburban Railway network

By Rajiv Raghunath - March 05, 2024

The rights have been awarded by Southern Railway for a period of 5 years

Laser focus on quality, technology & transparency
Laser focus on quality, technology & transparency

By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players
BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

UK’s Wildstone establishes DOOH footprint in Ireland
UK’s Wildstone establishes DOOH footprint in Ireland

By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia

Broadsign releases State of Static OOH Report
Broadsign releases State of Static OOH Report

By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair
Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair

By Rajiv Raghunath - February 14, 2024

The airport is the veritable gateway to expanding tourism and other businesses in the archipelago

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

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