Sunday, August 01, 2021

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Rajiv Raghunath

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

By Rajiv Raghunath - May 06, 2021

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

Ocean Outdoor gearing up for strong recovery after FY20 loss
Ocean Outdoor gearing up for strong recovery after FY20 loss

By Rajiv Raghunath - May 04, 2021

“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.

Moving Walls’ LMX partners Australian online ad platform CAASie
Moving Walls’ LMX partners Australian online ad platform CAASie

By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

‘The most secret job in the world’ intrigues UK audiences
‘The most secret job in the world’ intrigues UK audiences

By Rajiv Raghunath - April 22, 2021

Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media
Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market

By Rajiv Raghunath - April 12, 2021

Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.

Talon strengthens International Programmatic OOH capabilities with Hivestack
Talon strengthens International Programmatic OOH capabilities with Hivestack

By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Adomni powered Uber OOH expands digital cartop advertising network to New York City
Adomni powered Uber OOH expands digital cartop advertising network to New York City

By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

WOO expands global footprint with 8 new members since the start of 2021
WOO expands global footprint with 8 new members since the start of 2021

By Rajiv Raghunath - March 25, 2021

The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).

Moving Walls Group launches e-commerce platform VideOOH.Deals
Moving Walls Group launches e-commerce platform VideOOH.Deals

By Rajiv Raghunath - March 15, 2021

The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers

OOH Capital pioneers specialist OOH advisory & consultancy services
OOH Capital pioneers specialist OOH advisory & consultancy services

By Rajiv Raghunath - March 12, 2021

The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape

COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

Experiential marketing agency 3CS establishes home base in San Diego
Experiential marketing agency 3CS establishes home base in San Diego

By Rajiv Raghunath - February 19, 2021

3CS has an impressive client roster including Netflix, Lincoln and Google

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

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