Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome

COLES 360 supercharges retail screens through Broadsign

By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years

By Rajiv Raghunath - November 15, 2023

Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.

JOLT set to charge up UK EV DOOH market

By Rajiv Raghunath - November 15, 2023

Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

Unravelling the multi-layered tech stack for OOH

By Rajiv Raghunath - November 09, 2023

Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack

Agung Prihambodo portrays the growthscape of Indonesian OOH market

By Rajiv Raghunath - November 09, 2023

Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet

Tech & creativity driving S Korean OOH growth: Daewon Kim

By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Addressability, flexibility, measurability vitally important: Gregory Fournier

By Rajiv Raghunath - November 08, 2023

Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing

Balance long-term brand building & short-term performance marketing: Ricky Afrianto

By Rajiv Raghunath - November 08, 2023

Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum

Laetitia Lim, CEO, Quividi shines the light on retail media growth potential

By Rajiv Raghunath - November 07, 2023

Laetitia addressed the WOO APAC Forum in Bali

Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%

By Rajiv Raghunath - November 07, 2023

Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon