Redmi unveils bold multi-platform campaign for Note 14

Redmi has rolled out a visually striking campaign to promote its latest smartphone, the Redmi Note 14, with the tagline “Super Camera. Super AI.” This multi-platform initiative, executed by MOMS Outdoor, strategically leverages Digital Out-Of-Home (DOOH), Out-Of-Home (OOH), mall facades, and airport advertising to capture audience attention across high-traffic locations. The campaign’s seamless integration of creative visuals and prime placements ensures maximum impact and visibility for the brand. 

At airports, the campaign dominates high-footfall zones like walkways and departure areas, using massive screens and static billboards to showcase the Redmi Note 14’s cutting-edge camera and AI features. These placements align the brand with a sense of sophistication and innovation, effectively targeting travelers who are often a tech-savvy and aspirational audience. 

In the outdoor space, large-scale roadside hoardings and highway billboards capture commuters’ attention with bold visuals and a clean, engaging design. Similarly, the campaign leverages mall facades and in-mall advertising to reach shoppers, strategically placing the Redmi Note 14 at the center of their buying journey. The consistency across formats—from traditional OOH to dynamic DOOH installations—ensures the message stays fresh, relevant, and memorable.