Connect with us

Campaigns

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

Published

on

MOMS, the outdoor specialist unit of Madison World, in collaboration with its client Dharampal Satyapal Group (DS Group) achieves a spot in the Limca Book of Records for flying the most kites on a single line for its much-loved signature candy, Pass Pass Pulse. A record 1,150 kites were flown together on a single line.

The campaign, ‘Pulse of the sky’ was executed during India’s grand Uttarayan festival in January 2023. There were 1,150 vibrant kites, with a thread length of 1,155 metres, stretched over 1.2 kilometres. This spectacular display, involving 10 enthusiastic participants, captured the essence of the festival – a celebration of hope, love, and unity. The visual impact and emotional resonance made it an unforgettable highlight of the celebrations, solidifying its place in history.

Advertisement

Commenting on this remarkable achievement, Jyotiroop Barua, Business Head, Confectionery, DS Group said, “It’s an honour to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign’. This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”

Ashish Bhargava, GM Marketing, Confectionery, DS Group expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone. It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.

REGISTER FOR OAC 2025 NOW

EVENT BEGINS IN