DS Group launches ‘Living Billboard,’ A Green Plantation Drive

The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation has launched the ‘Living Billboard’ campaign, a high-impact, awareness-led plantation initiative. This campaign strengthens DS Group’s commitment to sustainability. 

The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida. To extend the initiative into homes, DS Group will also distribute seeds as part of print ad bookmark through morning newspapers, encouraging readers to join the effort and grow more plants. 

Highlighting the urgency of corporate responsibility in environmental protection, Rajiv Kumar, Vice Chairman, DS Group said, “For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues like COP 30 driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”