Jockey rolls out dual-product winter OOH campaign

Jockey has launched a targeted Out-of-Home (OOH) campaign across India to drive visibility for its latest winter and thermal collections. Executed by Say It Loud Media, the 21-day activation ran from 28th November to 18th December, utilizing a high-impact mix of Billboards and Unipoles. The campaign was strategically split into two distinct product lines to cater to regional needs and consumer segments. 

The Winter Wear segment of the campaign, featuring the tagline “Take it Outside,” was the larger execution with a footprint across 117 sites. This product line targeted a diverse range of markets including Visakhapatnam, Patna, Delhi+NCR, Jammu, Ranchi, Nashik, Guwahati, Ludhiana, Jodhpur, Udaipur, and Dehradun. The creative focused on the versatility of the Winter ’24 collection, positioning the brand’s athleisure range for outdoor use. 

Simultaneously, the Thermal Wear segment was executed across 70 sites using the tagline “Winters made Warmer.” This part of the campaign focused on functional comfort and was deployed across Delhi, Ahmedabad, Hisar, Jammu, Ranchi, and Jodhpur. By securing prominent arterial roads and major transit points in these specific locations, Say It Loud Media ensured Jockey maintained a dominant visual presence during the peak seasonal window, addressing regional demand for both lifestyle winter wear and essential thermal protection